Hyundai Motor has revealed Concept Three, a compact, hatchback-styled electric car that provides insight into the company's upcoming EV designs.
The Korean manufacturer introduced the Concept Three during IAA Mobility 2025 in Munich, stating that the design represents its Ioniq electric vehicle brand's vision for a broader range of all-electric vehicles.
Hyundai's previous launches of the Ioniq 5, Ioniq 6, and Ioniq 9 came after the company introduced the semi-midsize concept EV 45 in 2019, the medium-size concept EV Prophecy in 2020, and the large concept EV Seven in 2021.
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Since the global debut of Concept Three occurred in Europe, where hatchback demand is strong and EV adoption has accelerated quickly, Hyundai Motor indicated it aims to boost recognition of the Ioniq brand throughout the region.
Hyundai Motor reports that Concept Three showcases a streamlined hatchback design with a spacious cabin despite its small footprint, along with a ducktail rear spoiler that adds a sporty element.
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The "Art of Steel" design philosophy, initially used on the hydrogen concept vehicle Initium last year, again emphasizes Concept Three's flexibility and flowing lines.
The Tungsten Gray finish reinforces the concept vehicle's metallic appeal.
To emphasize the concept car's engaging visual character, the Korean manufacturer positioned rectangular speakers that resemble exhaust pipes at the vehicle's rear and incorporated lower-body panels that evoke a spacecraft appearance.
Hyundai Motor explained that Concept Three offers a comprehensive interior layout that prioritizes comfort through curved elements throughout the passenger compartment.
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Concept Three presents the Bring Your Own Lifestyle widget, positioned on the driver's dashboard. The widget shifts toward the steering wheel when the vehicle starts, enabling the driver to manage and personalize different car functions.
Alongside revealing Concept Three, Hyundai Motor has established a 580-square-meter outdoor display area at this year's event.