Samsung Group is convening executives from all its affiliates in a series of seminars focused on 'crisis response' and 'organizational management'. Amid growing domestic and international uncertainties, the initiative aims to rally organizational leaders to overcome challenges.
Samsung announced that it will hold these seminars over two months, from the end of this month until the end of April, gathering executives at the rank of executive director or higher from all affiliates. The seminars will take place at the Hoam Center of the Samsung Human Resources Development Center in Yongin, Gyeonggi Province, and will involve approximately 2,000 executives from Samsung's domestic and international affiliates. The one-day sessions will focus on the roles and responsibilities of executives in overcoming crises and strategies for strengthening organizational management capabilities. The seminars will include not only domestic executives but also overseas expatriates and foreign executives.
It is rare for Samsung to convene all affiliate executives at once. While company-wide executive training programs were occasionally held before the COVID-19 pandemic, this is the first such initiative in recent years.
An industry insider stated, “With global competition intensifying and concerns over potential crises emerging, strengthening executives' capabilities is crucial at this time. The purpose of these seminars is to instill a sense of urgency and mobilize efforts to overcome challenges.” Since last year, Samsung has been tightening its operations, with executives from all affiliates working six days a week.
Concerns are rising within Samsung Electronics as the company appears to be losing ground in its competition with global corporations. According to global market share data released by Samsung Electronics, its TV market share decreased from 30.1 percent in 2023 to 28.3 percent in 2024, while its smartphone market share dropped from 19.7 percent to 18.6 percent. The company's leading position in the DRAM market has also weakened, with its market share falling from 42.2 percent to 41.3 percent.