How can Small and Medium-Sized Businesses Profit from Generative AI Investments in APAC?



Generative AI continues to streamline processes and improve experiences across industries worldwide. In manufacturing, for example, AI-powered robots and automation systems optimize production processes, reduce manual labor, and improve workplace safety. Thousands of AI-powered robots have been deployed by companies such as Foxconn in China to boost efficiency and staff well-being. According to reports, artificial intelligence (AI) technology could contribute up to $15.7 trillion to the global economy by 2030. Significant investments in generative AI technology have been made in China and the Asia Pacific area. According to reports, China will become the world's largest AI market by 2025, with investments expected to exceed $70 billion. This substantial investment indicates the region's dedication to artificial intelligence-driven innovation and its potential economic benefit.

Cloud-Based Automation SMBs and Mid-Markets in Asia Pacific

To explore the opportunities through generative AI, half of AsiaPacific SMB and mid-market segments plan to employ cloud-based automation applications for HCM, CRM, project management, and analytics activities. As a result, software suppliers in these industries have a major chance to give solutions to businesses and acquire a competitive advantage. To keep ahead of the competition, CRM, HCM, project management, and data analytics software suppliers are investigating generative AI technologies and introducing new features and tools that can assist SMBs and midmarket enterprises in augmenting human capabilities and accelerating time to market.

“Generative AI holds transformative potential for SMBs and the mid-market segment, enhancing productivity, efficiency, and decision-making. It facilitates a deeper understanding of customer needs, fostering personalization and innovation in products and services. However, given the vulnerability of SMBs and midmarket companies, it is critical to make responsible use of this technology that benefits everyone," says Supriya Deka, senior market analyst, IDC Asia/Pacific SMB and Midmarket Program.

AI in Health Systems 

The UAE's health system is more enthusiastic about the potential of AI and automation to improve financial and operational operations, address administrative inefficiencies, and prevent clinician burnout. In the coming year, they anticipate significant prospects for improving workflows and clinical documentation, managing and analyzing data, and more. According to reports, Hospital administrators plan more AI-powered initiatives in the next two to five years, including predictive analytics, decision assistance, guided therapy insights, and more.

Einstein GPT

The global CRM leader, Salesforce, introduces the Einstein GPT, the world's first generative AI CRM platform that delivers AI-created content at hyperscale across every sales, service, marketing, commerce, and IT interaction. Salesforce will use generative AI to revolutionize every customer experience with Einstein GPT. Einstein GPT will inject generative AI technology from an ecosystem of partners into Salesforce's proprietary AI models, as well as real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and integrates all of a company's customer data. Customers can then use Einstein GPT to connect that data to OpenAI's advanced out-of-the-box AI models or choose their own external model and use natural-language prompts directly within their Salesforce CRM to generate content that adapts to changing customer information and needs in real-time.

HubSpot's AI Content Assistant

Content is essential for increasing visits, leads, and income, but creating content takes time and resources. HubSpot's AI content assistant employs OpenAI's GPT model to boost productivity and creativity, assisting marketers, sales teams, and service professionals in not only streamlining busy work but also improving the quality of the work they like. Content assistant solutions link easily with HubSpot products, allowing users to switch between human and AI content production to generate prose for blogs, social posts, marketing emails, and more. There will be no more writer's block, moving between tools, or learning new ones.

UKG to bring Google Cloud's Gen AI capabilities to its HCM Suite 

Google Cloud and UKG, a leading provider of HR, payroll, and labor management solutions for everyone, announced an expanded agreement to incorporate Google Cloud's generative AI (GenAI) capabilities into the widely used UKG human capital management (HCM) suites. UKG will use GenAI to provide more powerful business insights that will revolutionize decision-making and help leaders manage teams more efficiently.

Ravikant Sharma, senior research manager, government insights, says, “Asia/Pacific governments’ support has definitely spurred GenAI investments in the region. However, it is imperative for AP governments to prioritize and craft robust regulatory frameworks to address various obstacles that could inhibit the economic possibilities they envision.”


UKG is now an early partner, building apps for unified search AI and conversational AI with Google Cloud's enterprise-grade GenAI and large language models (LLMs) via Vertex AI. UKG will create more conversational interactions with its HCM solutions, augment employee requests with more relevant business insights, and support people managers with a deeper understanding of how business decisions can impact employee engagement by combining Google Cloud's LLMs with UKG AI models and Great Place To Work proprietary data.

Atlassian Intelligence 

With AI technology quickly advancing, Atlassian extended its power and enchantment to the whole Atlassian Cloud product family. The company is committed to working with and assisting our customers and partners in responsibly navigating this rapidly changing technological world in accordance with the values that we all share. Atlassian Intelligence gives the team a new virtual partner who understands how they cooperate to speed up work. Atlassian Intelligence is embedded into the Atlassian platform, the shared technology basis across all of the cloud products, and leverages AI through internal models and a partnership with OpenAI.

How Tableau GPT and Tableau Pulse are reimagining the data experience

In the present analytical age, the companies are The Internet of Things (IoT), and automation will fundamentally alter much of what we take for granted today. Data is at the heart of these technologies, and how people interact with it is evolving as well. Because of the rising pace of these new technologies, businesses all over the world are now at a critical crossroads, a do-or-die moment. Businesses must embrace data-driven decision-making if they are to remain competitive and establish deeper customer relationships because the performance gap between organizations that successfully use data and those that do not is set to widen rapidly. Those that fail to capitalize on their data will fall behind, sometimes faster than expected.

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