| | FEBRUARY 20244 According to research conducted by Arival Co, Asia Pacific's tourism industry is set to go beyond the pre-pandemic peak by 2025. The study predicts that the industry will hit $67 billion in 2024 and $75 billion in 2025. Thailand is set to play a crucial role in this recovery process, as the country is on the cusp of a new era of tourism prosperity. The Tourism Authority of Thailand (TAT) seems to be confident in publishing its latest forecast. TAT predicts full tourism recovery will be achieved by the end of 2024. Additionally, TAT has set an ambitious goal of hosting 68.5 million foreign tourists in 2028. We are talking about a number capable of generating a total revenue of 5.6 trillion baht. In other words, 25 percent of Thailand's GDP. The Governor of TAT, Yuthasak Supasorn, asserts that Thailand is not the only country that is trying to bring back the tourism sector. Other countries have their own marketing plans to make the sector alive again. So, the competition will be harder. He says that Thailand has to focus on tourism marketing plans and wishes that tourism income will be the same as in 2020.The business realm in the country should be ready to pounce on this opportunity. The airline industry in the country is setting a great example. Eight new Thai airlines are set to start operations as the tourism-reliant nation expects a sustained recovery in leisure travel to draw about 35 million foreign visitors this year. We present our yearly special issue based on the CEOs in Thailand.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialNew Opportunities in Tourism Manager - DesignPrabhu Dutta A.R.N Ray Designer Vayshnavi pdVol 04 · Issue 01 - 02 · FEBRUARY, 2024 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.VP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Tejaswini P. Keerthana Kantaraju Roopalatha H.
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