| | MAY 20234 The world is almost at the end of the Covid-19 Tunnel, and things are nearly back to normal. Unfortunately, it doesn't mean going back to the old ways of doing business. The stakes have become much higher for C-suite executives to find common ground to collaborate and contribute directly to the company's growth. But this won't be an easy path ahead, given the unprecedented nature of the situation at hand. The Micro, Small, and Medium Enterprises (MSME) segment is a silent strength of almost all economies worldwide. But more often than not, MSMEs are underserved and unserved across parameters, including financial and technical assistance, especially considering the sector's significant contribution toward GDP. The case is no different in Malaysia. Even though the pandemic is almost over, the Russia-Ukraine conflict prevails, and the SMEs struggle to keep their neck above water. The Malaysian government, however, recognizes this crater and the future implications such a scenario could trigger.However, like almost all other C-suite leaders, CFOs face herculean challenges. They are against unprecedented skill shortages, labor supply, and supply chain challenges. It's no secret that financial leaders are in dire need of team members who are not only skilled in accounting, auditing, and compliance but also understand data visualization, are flexible thinkers, possess good communication skills, and, most importantly, have a lot of business sense. According to a recent Ernst & Young report, 22 percent of CFOs prioritize transforming how finance talent is recruited, retained, and developed. This issue of CEO Insights Asia is dedicated to the exemplary, forward-thinking CFOs in Malaysia who navigate these challenges successfully.Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialChallenging Times for CFOs Vol 04 · Issue 4-5 ·MAY, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Sr. Designer Souvik Acharya Visualizers Tushar Das Surbhi SumanVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Heena Kousar Hima P M Keerthana Kantaraju Roopalatha H
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