| | SEPTEMBER 20234The Micro, Small, and Medium Enterprises (MSME) segment is a silent strength of almost all economies worldwide. But more often than not, MSMEs are underserved and unserved across parameters, including financial and technical assistance, especially considering the sector's significant contribution toward GDP. This predicament creates huge challenges for C-suit executives. The increasing need to invest right in digital transformation, meeting employee expectations, and cyber security is combining to make life much more difficult for CFOs across the globe. Vietnam, a regional manufacturing hub, has been endeavoring to reignite its economy amid slowing global demand due to uncertainties, including recession and the Russia-Ukraine conflict. Vietnam's central bank has cut its policy rates four times so far this year, and lawmakers have extended a cut in value-added tax. The volatile situation adds to the woes of the CFOs in the country.However, like almost all other C-suite leaders, CFOs face herculean challenges. They are against unprecedented skill shortages, labor supply, and supply chain challenges. It's no secret that financial leaders are in dire need of team members who are not only skilled in accounting, auditing, and compliance but also understand data visualization, are flexible thinkers, possess good communication skills, and, most importantly, have a lot of business sense. According to a recent Ernst & Young report, 22 percent of CFOs prioritize transforming how finance talent is recruited, retained, and developed. This issue of CEO Insights Asia is dedicated to the exemplary, forward-thinking CFOs in Vietnam who navigate these challenges successfully.Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialVietnam is Reigniting the Manufacturing Spark Vol 04 · Issue 4-5 · SEPTEMBER, 2023 Publisher Alok Chaturvedi Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designers Aruna Rafik MohammedVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Keerthana Kantaraju Roopalatha H. Nalini Brahmanapalli M Reddy Prasad Managing Editor Sujith Vasudevan
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