| | AUGUST 20234Over the past couple of years, the pandemic has hosted a paradigm shift in the behavioral patterns of many markets and trends. It's no wonder that this has transformed the job roles of CFOs. Today, geopolitical tensions and the Ukraine-Russia conflict are fueling this predicament. Well, the challenges don't end there. The increasing need to invest right in digital transformation, meeting employee expectations, and cyber security is combining to make life much more difficult for CFOs. Some are cracking under this immense pressure.PLDT, a legacy Philippine telecommunications, internet, and digital service holdings company, recently announced that the company's CFO, Annabelle Chua took early retirement in the aftermath of a severe budget overrun that saw the company's profits plunging by 60 percent. The operator found no evidence of fraudulent activity in its investigation. However, Annabelle was relieved along with other key executives following the operator's massive PHP48 billion ($853 million) overspending. The challenges for CFOs in 2023 include everything from Inflation to potential recession, the need to continue the rapid evolution around becoming a digital-first, agile organization, and talent acquisition and retention. CFOs must invest in the right technology & automation tools to optimize efficiency and streamline operations. On the other hand, CFOs need to use data to their organization's advantage. A data-first approach will help a CFO accurately monitor their financial position and decision-making. Creating a great work culture is also of paramount importance. In this issue, we feature a bunch of CFOs who have successfully set the standards right. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialMore Challenges for CFOs Vol 04 · Issue 4-5 · AUGUST, 2023 Publisher Alok Chaturvedi Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designer Tushar DasVP - Sales & Marketing Rohit Raghubanshi Circulation Manager Magendran Perumal Editorial Team P. Tejaswini Nalini Brahmanapalli Roshan Akthar Managing Editor Sujith Vasudevan Assitant Editor Hima P M
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