| | NOVEMBER 20224 Hard-core football lovers will never forget the German national football team's unbeaten run in the 2014 FIFA World Cup. After a killing 7-1 victory against Brazil in the semi-finals, Germany brought Argentina to their knees in a nail-biting final that they went on to win 1-0 in extra time. But the real hero, the 12th man, was big data analytics during their dream run in the world cup. Using SAP HANA, Germany recognized their average ball possession time and reduced it from 3.4 seconds to 1.1 seconds. If big data analytics can help win the world cup in 2014, imagine what it can achieve now. As big data has become bulk data over the years, data-driven solutions are transforming businesses worldwide, especially in the marketing industry. The possibilities are truly limitless. For instance, if you run a small retail clothing outlet and wonder how data analytics can help a small-timer like me, you would be surprised. Thanks to cheaper surveillance cameras, the world is flooded with visual content. Retail businesses, daily, generate tons of video footage and images, which are often only used for security applications. You can revolutionize your retail business by obtaining objective data from subjective visuals collected by the CCTV infrastructure. Visual Data Analytics helps businesses analyze their visual content to derive powerful insights and trends. With the doorway data analytics has opened to personalized marketing, Chief Marketing Officers and other marketing leaders have opened themselves to a mixed bag of opportunities and challenges. This special issue of CEO Insights Asia is dedicated to recognizing some of the marketing thought leaders in Singapore. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialA Mixed Bag of Challenges & OpportunitiesVol 04 · Issue 4-5 · November, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Sr. Designer Souvik Acharya Visualisers Mrigank Sharma Tushar DasVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Heena Kousar Aveek Pal Chaudhuri Avinash Roy Mandvi Singh Sthitaprajnya Panigrahi Advertising Queries Ezekiah S. Edward Gopalkrishna Harold Vinson Sharan GM - Sales & Marketing Nagendra Kumar K | | JANUARY 20222
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