| | OCTOBER 20224 In 2019, Nike, the world's biggest trainer manufacturer, introduced a new AR feature called Nike Fit in their e-Commerce app that allowed customers to measure the whole shape of both their feet and, in turn, find more accurately fitting shoes. This worked wonders for the company in reducing returns and exchanges. Similarly, in India, Lenskart.com, the eyewear retailer, was one of the early entrants into the AR space, introducing `3D Try On', a feature that shows you what a frame looks like on your face. Besides the obvious benefits of the tech advantage, something that worked well through these initiatives is that it paved the way for extensive marketing campaigns. It once again reminds us of the importance of Chief Marketing Officers (CMOs) working more collaboratively with technology departments. It's no wonder organizations expect more from their CMOs in the tech-ade. And it's only fair that they expect CMOs to find new avenues to penetrate the market, hit the right nerves, and create the right, time-relevant image for brands. Surveys suggest that most global leaders are preparing for a U-shaped recovery, considering a long gap between recession and growth. It's quite an established fact that the pathway ahead will be extremely rough for CMOs worldwide. From trimmed operational budgets to complete disruption of the marketing models and the need for new strategies, lasting effects are anybody's guess.While working closely with technology & UI/UX teams, marketing leaders also need to focus heavily on external marketing dynamics, customer needs, and general buyer behavior while also ensuring technology interventions wherever possible. When done right, this new, smarter aligning operations could open up new avenues for CMOs, despite the challenges of the post covid world. This special issue is all about some of the best CMOs in Asia.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialCMOs of the Tech-ade Vol 04 · Issue 3-9 · October, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - Design Prabhu Dutta A.R.N Ray NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Visualizer Mrigank Sharma Cover Concept S V AsokanVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Heena Kousar Aveek Pal Chaudhuri Mandvi Singh Advertising Queries Ezekiah S. Edward Gopalkrishna Harold Vinson Sharan
< Page 3 | Page 5 >