| | APRIL 20234 It's a no-brainer that you can't miss the marks even with online marketing. All marketing mediums are interlinked today, and it hardly takes a word going wrong in any of those mediums to be at the cruel end of online trolls and memes. A few years ago, Dove, the personal care products brand from the house of Unilever, was in massive trouble for a not-so-vaguely racist advertisement. When the ad hit social media, hell broke loose, and Unilever eventually apologized, saying it should "never have happened." There might be no such thing as bad publicity, but the things that publicity brings back along could be unpredictable. You simply have no room for error. Marketing professionals should take the bus from when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement. By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more.However, the challenges are equal to it. Having a large number of data sources at your disposal makes pulling the relevant data together an arduous challenge. Nonetheless, investing in an in-house data team would be an excellent place to start. Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialCMOs Have No Room for ErrorVol 04 · Issue 4-5 ·APRIL, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit https:// www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designer Asokan S. V. VP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Heena Kousar Keerthana Kantaraju Roopalatha H.
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