| | DECEMBER 20234More often, the second-highest-ranking executive in an organization, a chief operating officer (COO), conventionally oversaw day-to-day operations and executed the company's long-term goals. But the game has changed. Organizations, especially since the pandemic, have less room for any error and anticipate a higher bandwidth from a modern-day COO. They must leverage the advantage of technology to ensure growth stability and resilience. Within that context, it's no wonder Blockchain is swiftly emerging as an elixir for COOs.For instance, let's take the case of Walmart. The American multinational retail corporation has been using blockchain technology to not only digitally transform its supply chain and reduce the time it takes to track the source of food contamination. Walmart now requires all suppliers of leafy green vegetables to upload data onto a blockchain. This helps the company track produce in real-time and track it right back to the farm it came from. In batch contamination, the company can trace contaminated food within seconds versus the weeks-long manual process. This is invaluable during times of product recall.Walmart is not alone; Nestlé uses a blockchain to trace the growing origins of its Rainforest Alliance-certified coffee brand. The medical industry also seems to be big on infusing blockchain technology, especially in the pharma and medical supply chain, which is expected to witness a market size of $815.65 million in 2026, witnessing a CAGR of 22.10 percent from 2023-2030. Blockchain is a friend of COOs worldwide. Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialThe New BFF of COOs Vol 04 · Issue 4-5 · DECEMBER, 2023 Publisher Alok Chaturvedi Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designers Tushar Das Surbhi Suman VP - Sales & Marketing Amrit Singh Circulation Manager Magendran Perumal Editorial Team P. Tejaswini Nalini Brahmanapalli Roshan Akthar Roopalatha H Keerthana Kantharaj Managing Editor Sujith Vasudevan Assitant Editor Hima P M
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