| |DECEMBER 202519How do you assess and enhance revenue streams by capitalizing on new opportunities while reducing risksthat might hinder revenue growth?Revenue streams should first be assessed through a revenue mix analysis across customer segments and regions, paired with a profitability assessment to ensure long-term sustainability. Healthy revenue streams depend on profitable customers, not just top-line growth.Once this foundation is in place, we can use the insights for market expansion -- entering new geographies and customer segments aligned with core strengths. This can be accelerated by building alliances and developing the right partner ecosystems. Growth should also be fueled by solution-led strategies, leveraging free trials, product adoption, and innovative pricing models.Risk mitigation is equally critical. This includes addressing customer concentration risks, investing in customer success, and ensuring delivery excellence to retain and expand existing accounts. Scenario planning should also be built in to anticipate best- and worst-case conditions.Finally, success depends on data-driven decisions, guided by the right lead and lag indicators, combined with an agile approach to experimentation. This ensures we can double down on what works while quickly correcting where needed.What is the role of data analytics and technology enhancing operational efficiency?Data analytics and technology are at the heart of operational efficiency. You cannot optimize what you do not understand. Robust analytics gives you the baseline, exposes inefficiencies, and points to the levers that matter most for improvement.Once you have that clarity, technology becomes the foundation. Automation should not be treated as an optional add-on. It has to be built into operations from the ground up with a tech-first mindset.But efficiency is not only about automating processes. It is just as important to question whether a process should exist at all. If it does not serve a clear purpose in the workflow, it should be eliminated before automation is even considered.I sum this up as: Understand, Automate, Optimize.How do platforms powered by AI and various automation tools assist in forecasting customer behavior and improving marketing efforts?There are plenty of AI and automation tools today that can simplify marketing and reduce manual effort. But the real impact depends entirely on how they are applied. Used effectively, they can deliver predictive insights and personalization at scale. Used poorly, they often create unnecessary complexity and wasted investment.A responsible approach to AI in marketing means ensuring transparency, using data ethically, and avoiding bias in algorithms. It also requires choosing models and tools that truly fit business need rather than following hype. Just as important is continuous monitoring and iteration, so results can be assessed in shorter cycles and adjustments made quickly. Regular evaluation is essential too, both to validate effectiveness and to make sure strategies stay aligned with business goals.What would be your advice to future leaders in this industry?Future leaders in this industry should begin with integrity and empathy. Every decision needs to be ethical, transparent, and inclusive, because trust with employees, customers, and partners is what sustains long-term success.They also need to focus on building high-performing teams. You cannot scale a business without the right people. Hire and nurture talent that is collaborative, accountable, and driven by outcomes, while encouraging a culture of learning, curiosity, and ownership.Agility and innovation are equally important. Markets, technology, and customer needs shift quickly. Leaders must be comfortable experimenting, iterating, and adjusting strategies while keeping sight of long-term objectives.And above all, they should be customer obsessed. Growth comes from solving real business problems, not from pushing products or services. The best strategies are built around the value created for customers, and success should always be measured from their perspective. The best strategies are built around the value created for customers, and success should always be measured from their perspective
< Page 9 | Page 11 >