| | AUGUST 20234 Life after the pandemic is different for many of us. The sense of newfound freedom feels like a second opportunity for people across the globe, encouraging them to step out and get the best of what they couldn't enjoy during the global pandemic. While this passion for socializing promises enormous opportunities for the tourism and hospitality industry, it also presents an equal amount of challenges, including new consumer expectations where guests seek convenience and sophistication from their favorite brands. According to Statista, the market size of the global tourism sector grew by roughly 41 percent in 2022 from the previous year after dropping dramatically in the aftermath of the pandemic (COVID-19). Despite the sharp increase, the market size of tourism worldwide remained below pre-pandemic levels, totaling around $2 trillion in 2022. As forecast, this figure is expected to rise to nearly $2.29 trillion in 2023, surpassing the peak reported in 2019.These numbers establish hope in Fiji. An archipelago of more than 300 islands, Fiji is largely dependent on tourism. But for the tourism industry in the country, things are not yet back to normal, as they are still endeavoring to recover from the financial crisis induced by the two pandemic-ridden years. Hence, going forward, they need to be more careful with their investments and marketing. It must be pin-pointed and data-powered. According to the Fiji Bureau of Statistics, visitor arrivals for June 2023 totaled 90,460. In June, visitors arriving for holiday purposes accounted for 79 percent of total arrivals, while two percent came for business purposes, and 19 percent visited Fiji for other reasons. The majority of visitors were aged between 25-64 years (61.6 percent). Tourism Fiji has said that during this period, 36 hotels in Fiji operated at 87 percent occupancy. The tourism industry in Fiji must look at these numbers as markers and custom-make their offerings accordingly. It will take them a long way forward. In this issue, we have curated some amazing stories from the island.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorial`New Life' in Fiji Insights for Business LeadersVol 04 · Issue 4-5 ·AUGUST, 2023Publisher Alok ChaturvediManaging Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries email@example.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto firstname.lastname@example.orgMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Designers Mrigank SharmaTushar DasVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran PerumalEditorialHima P.M. Keerthana Kantaraju P. Tejaswini Roopalatha H.
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