| | JUNE 20234 RyanAir is an Irish ultra-low-cost carrier headquartered in Swords, Dublin, Ireland, and has its primary operational bases at Dublin and London Stansted airports. RyanAir is increasing its popularity, especially among Gen Z. However, despite becoming a favorite of Gen Z consumers, the airline recently came into hot water for their remarks on young English football player Jaden Sancho. After Sancho failed to make the squad for the World Cup, one of RyanAir's tweets read: "@Sanchooo10 we'll still fly you somewhere." The tweet immediately backfired, and the social media rained down on them for mocking a young English player. It's a no-brainer that you can't miss the marks with your advertisement. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketing professionals should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement.By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. Sujith VasudevanManaging Editor editor@ceoinsightsasia.comEditorialSocial Media Can Make & Break Your Brand Vol 04 · Issue 4-5 ·JUNE, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.DesignerHari Shankar P ASenior DesignerGirisha MVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Tejaswini P. Keerthana Kantaraju Roopalatha H.
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