| | JUNE 20234 In the International arena, organizations continue to find ways around the long-lasting, catastrophic effects of the COVID-19 pandemic as well as the Russia-Ukraine conflict to do business. It's only fair that organizations expect their marketing head to find new avenues to penetrate the market, hit the right nerves, and create the right, time-relevant image for brands. Remember, traditionally, an advertiser's job role was built around corporate advertising, branding, and customer outreach. Today, marketing & advertising leaders must use technology to the fullest extent to come out of this challenge all guns blazing.Over the past decade, marketing has undergone a paradigm shift. Gone are the days when marketing professionals worked off assumptions or gut feelings. Today, marketers turn to Customer data, the most reliable source of information. However, with big data becoming bulk data, marketing professionals have their challenges cut out. Having a large number of data sources at your disposal makes pulling the relevant data together an arduous challenge. Investing in an in-house data team would be an excellent place to start.They will have to tread unchartered territories, working more collaboratively with technology departments. While working closely with technology & UI/UX teams, marketing heads must focus heavily on external marketing dynamics, customer needs, and general buyer behavior while ensuring technology interventions wherever possible. This special issue is an endeavour to tell you some of the unique stories from the advertising industry that will kindle your inspiration nerves. Let's get in. Do let us know your thoughts. Sujith VasudevanManaging Editor editor@ceoinsightsasia.comEditorialData-Powered Advertising is a Hotcake Vol 04 · Issue 4-5 ·JUNE, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designers Hari Shankar P A Tushar DasVP - Sales & Marketing Amrit Kumar Singh Circulation Manager Magendran Perumal Editorial Keerthana Kantharaj Roopalatha H. Tejaswini P.
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