| | JULY 20239IN FOCUSIN FOCUSMINDSHARE NAMES SNEHI JHA AS HEAD OF MINDSHARE FULCRUM, SOUTH ASIAIMF NODS TO LONG-AWAITED $3 BILLION PAKISTAN BAILOUTThe country in crisis will receive approximately $1.2 billion upfront, with the remaining amount to be paid over the following nine months. The South Asian country had just enough foreign currency to cover a month's worth of imports but was on the verge of going into default on its bills. The nation also got funding this week from Saudi Arabia and the United Arab Emirates (UAE), two allies. The bailout, according to Pakistan's Prime Minister Shehbaz Sharif, was a significant advancement in attempts to stabilize the economy."It bolsters Pakistan's economic position to overcome immediate to medium-term economic challenges, giving next government the fiscal space to chart the way forward," he said.After eight months of protracted discussions about how to address Pakistan's faltering economy's major long-term problems, the IMF agreement was reached. The nation had been in danger of being unable to pay its creditors back for its debt. Devastating floods that affected a large portion of the nation last year contributed to the nation's other major issues, such as excessive inflation and economic mismanagement by previous governments. Ishaq Dar, Pakistan's finance minister, reported that Saudi Arabia had deposited $2 billion with the nation's central bank.Dar claimed that the UAE had also given the central bank $1 billion. Middle Eastern countries, which are abundant in energy, had pledged the funds in April but delayed delivering them until it was clear that the IMF rescue would be completed. The IMF agreement will make more money available to strengthen Pakistan's faltering economy in addition to the aid from Saudi Arabia and the United Arab Emirates. According to Mr. Dar, Pakistan's foreign exchange reserves are anticipated to reach $15 billion by the end of this month. Snehi Jha has been named the head of Mindshare Fulcrum, South Asia, by Mindshare. Jha is ready to take Mindshare Fulcrum into a new era of "Good Growth" thanks to her considerable experience in strategic marketing, digital transformation, and brand building across a variety of industries.Her experience in product development, digital transformation, and brand creation spans over 22 years. Her background includes work in the media, finance, and FMCG sectors. Jha's professional journey began in 2002 at Mindshare Fulcrum, where she oversaw strategic media planning for the skin care and dental care industries. She rejoins the company to lead strategic initiatives, marking her return to Mindshare as a homecoming.Jha most recently served on the Meta India management group. Jha played a crucial part in creating and carrying out the sales strategy for the Indian market during her time there, which began in 2013. She oversaw initiatives in product development, client solutions, and ad product monetization growth. Jha oversaw the development of WhatsApp Business Solutions in APAC and was in charge of developing product growth strategy for Meta's Ads Portfolio and WhatsApp. She had marketing executive positions at ICICI Prudential AMC and HSBC Bank before joining Meta.Amin Lakhani, chief executive officer - South Asia Mindshare, said, "I am delighted to welcome Snehi as Head of Mindshare Fulcrum. Snehi's vast experience and exposure to Platforms, Brand and Media make her the ideal leader. I am confident in her deep industry knowledge and her passion for innovation and DEI which will undoubtedly accelerate good growth and deliver exceptional value to our esteemed client Unilever".
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