19 | | OCTOBER 2026organisations, sponsors, creative studios, or media partners, our objective is always to build relationships that extend beyond individual projects. The strongest collaborations are those where both partners contribute equally, grow together, and remain aligned around a common vision and shared purpose.Looking ahead, what major shifts do you anticipate in live entertainment, and how do you believe event experiences will evolve over the next five years?I believe audiences will increasingly expect experiences that seamlessly combine physical engagement with digital interaction. Technology won't replace live entertainment--it will enhance it by making experiences more immersive, personalised, and interactive. At the same time, people continue to seek genuine human connection, shared emotions, and memorable moments that only live events can provide. The future belongs to experiences that successfully integrate creativity, storytelling, technology, and audience participation into one seamless journey. Those who can balance innovation with authentic emotional engagement will define the next generation of experiential entertainment.Looking beyond 2026, what is your long-term vision for BRAG, and how do you see the company contributing to the future of the global experiential entertainment and cultural economy?Over the years, we've developed a successful blueprint for destination marketing through events, and our ambition is to replicate that model internationally. By leveraging Live Nation's global network, we're expanding into high-growth markets such as India and other parts of Asia while also supporting regional partners with activations across Europe and North America. Beyond geographical expansion, our long-term vision remains centred on creating experiences that inspire people, strengthen communities, and positively showcase our region on the global stage. We want BRAG to continue setting new benchmarks for experiential entertainment while contributing meaningfully to the cultural and tourism economies of emerging destinations worldwide. Ramzi Nakad is the Co-founder and CEO of BRAG WORLD and the Managing Director of Live Nation UAE. A visionary entrepreneur in experiential entertainment, he founded BRAG in 2009 and has since transformed it into one of the Middle East's leading live entertainment and destination marketing companies, delivering world-class festivals, cultural experiences, concerts, and large-scale public events that have helped shape the region's global tourism and entertainment landscape.· Hobbies: Music, live entertainment, art, travel, cultural experiences, and creating meaningful events. He describes his work as his greatest hobby.· Favourite Cuisine: Lebanese cuisine--particularly his mother's home-cooked food.· Favourite Book: Rather than books, Ramzi prefers visual storytelling through films, documentaries, and short films.· Favourite Travel Destination: He believes every destination offers something unique and values the diversity of cultures and the hospitality of people around the world, particularly across the Middle East and Asia.RAMZI NAKAD CO-FOUNDER & CEO
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