Social Media Can Make & Break Your Brand


Sujith Vasudevan, Managing EditorRyanAir is an Irish ultra-low-cost carrier headquartered in Swords, Dublin, Ireland, and has its primary operational bases at Dublin and London Stansted airports. RyanAir is increasing its popularity, especially among Gen Z. However, despite becoming a favorite of Gen Z consumers, the airline recently came into hot water for their remarks on young English football player Jaden Sancho. After Sancho failed to make the squad for the World Cup, one of RyanAir’s tweets read: “@Sanchooo10 we’ll still fly you somewhere.” The tweet immediately backfired, and the social media rained down on them for mocking a young English player.

It’s a no-brainer that you can’t miss the marks with your advertisement. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketing professionals should take the bus from the times when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement.

By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more

Current Issue