Starting Up Amidst a Soaring Threat Landscape


Sujith Vasudevan, Managing EditorNetflix started with a humble beginning in Scotts Valley, a small city in Santa Cruz County, California, United States, with a business model akin to Blockbuster, the vintage US-based movie & video game rental company. But something that Netflix did differently was that it anticipated the revolutionary transformation in customer demand with rising digitalization and started providing online entertainment. You know the rest. Netflix wiped out Blockbuster – and the movie rental industry – entirely. In addition to the power of digital transformation, the Netflix story time and again reminds us of the need to evolve at the right time and effectively anticipate market trends.

The startup ecosystem, especially in the APAC region has a real opportunity to embrace this evolution, being at the right place at the right time using the right technology. According to a report by Meticulous Research, the global digital transformation market is projected to reach $3,294 billion in 2025, growing at a CAGR of 22.7 percent. While this sounds like an amazing opportunity, it comes bearing challenges in the form of cyber security. According to research by Kaspersky, Jakarta- Indonesia alone experienced more than 11 million attacks in the first quarter of the year. According to US-based cyber security firm Norton, India witnessed over 18 million cyber-attacks and threats in the first three months of 2022.

As phishing or social engineering attacks, ransomware, and DDoS attacks continue to pose more significant threats to businesses, SMEs must aggressively watch the segment's dynamic trends to stay ahead. From Extended Detection and Response (XDR) to Security Process Automation, Secure Access Service Edge (SASE), Zero-Trust Network Access (ZTNA), and Cyber Insurance, the solutions providers have a number of trends that drives the market. Organizations need to localize these options and delve deep into their operational strategies to build effective cybersecurity strategies and solutions.

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