CEO Insights Magazine

In today's fast-paced business landscape, the phrase 'Transform or Perish' has taken on a new urgency. While transformation has always been crucial, the speed of that transformation has become paramount now. This evolution has el­evated the role of a Chief Technology Officer (CTO) to pilot agility in technological adoption and digital transformation across various industry segments. Moreover, modern-day CTOs are more than just technical experts; they are visionary leaders pro­pelling innovation and transformation within their organizations. They serve as the essential bridge between technology and business strategy, guiding companies toward greater efficiency, agility, and competitiveness.

Meet such transformative and agile leader, John Joey Terrenal, the dynamic Chief Technology and Transformation Officer at AGRINURTURE With over 33 years in tech, his journey from telecom to fintech is truly inspirational. John Joey's career began in telecommunications, where he thrived for 25+ years. He seamlessly transitioned into media, mastering analog and digital domains, before diving headfirst into fintech, while holding academic excellence from Harvard and Singapore Management University. Now, at AGRINURTURE he spearheads digital transformation, specializing in startups, particularly in telecom and fintech. CEO Insights magazine is excited to interview him and delve into his wise words.

How has been your path to success? What is the motivation that fuels your daily routines?

With a journey spanning more than three decades in the industry, I've been part of various startups, including three in the Philippines and one in In­donesia, all in the mobile cellular sector. Addition­ally, I've been fortunate to contribute to innovative projects bridging telecom and media convergence. Presently, my focus is on the digital space, where we aim to make a positive impact. The Philippines faces challenges in financial inclusion, and we're committed to doing our part to help our fellow Fili­pinos, including Overseas Filipino workers, farmers, fisherfolks, and those seeking banking, ecommerce and digital transaction help in the Philippines, gain access to our solutions.

My daily motivation revolves around two pivotal aspects of my life: family and professional legacy. The well-being and success of my family are paramount, shaping my focus and drive. Simultaneously, I am inspired by the dynamic landscape of the industry where I first made my mark. My motivation stems from a desire to continue contributing, leaving an enduring legacy within that industry.

How would you define AGRINURTURE as an organization and its position in the market?

At AgriNurture, our commitment to defending our position in the agriculture market is underpinned by innovation and inclusivity. The digital landscape plays a pivotal role, benefiting our retail, food, and banking sectors. Digitalization streamlines opera­tions, ensuring efficiency and customer conveni­ence. Our comprehensive digital initiatives span across food, banking, retail, and the import-export of our products, reinforcing our commitment to in­novation and advancement in all facets of our or­ganization.

We recognize that the agriculture is evolving, and so are the needs of our farmers and fisherfolks. We've embarked on a mission to simplify access to agricultural products through our E-commerce platform, aligning with the growing digital trends among Filipinos, especially during the pandemic. Our unique proposition is multifaceted. Firstly, we offer a platform where buyers, sellers, and investors can seamlessly transact, empowering farmers to sell their produce efficiently. Additionally, we facilitate electronic wallet transactions and provide access to banking services through our group's banking sector, creating a holistic ecosystem for our clients. By collaborating with our government agencies and private entities, we aim to work closely with the majority of agricultural cooperatives in the Philippines, ensuring that our system caters to their specific needs and contributes to the advancement of the agricultural sector.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?

Foremost important trait I expect of my team is the attitude of taking responsibility and firmly stand­ing by decisions they have made. I foster a collabo­ rative atmosphere, valuing teamwork and consulta­tion. Simultaneously, I empower individuals within the team, encouraging them to make decisions. This approach cultivates confidence, continuous learn­ing, and a profound sense of achievement. I don't simply advocate for passive obedience; instead, I champion proactive decision-making and account­ability. Ultimately, it's a shared responsibility, and I willingly bear the consequences, ensuring the de­partment's growth and success.

What is the future destination you are headed towards?

We are committed to the success of our current project, ensuring its effectiveness and widespread adoption of our platform. Over the next two years, we aim to expand significantly, becoming a substan­tial entity, not just in terms of revenue but in the number of people we serve. Our primary focus is on helping agricultural cooperatives, fishermen, and fisherfolk. We aspire to make a substantial and posi­tive impact on their livelihoods, transforming our company into a major player in the industry, extend­ing our reach beyond the Philippines, and creating a lasting legacy of service and success.

John Joey Terrenal, Chief Technology & Transformation Officer, Agrinurture

John Joey is result-driven professional with expertise in business development, operations, product innovation, Fintech, distribution, and marketing. He has launched successful initiatives and managed startups across sectors like telecommunications, media, and IT.