Rusmin Lawin: An Ambassador Bringing Indonesian Real Estate To The Global Stage

Rusmin Lawin: An Ambassador Bringing Indonesian Real Estate To The Global Stage

Rusmin Lawin , President - Asia Pacific Region

Rusmin Lawin

President - Asia Pacific Region

Leaders in the real estate industry are the driving forces behind the ever-evolving property landscape, orchestrating transformations and inspiring innovation. Among these exceptional leaders, Rusmin Lawin stands out as a visionary figure who has left an indelible mark on the sector. With a career dedicated to reshaping the Asian real estate market, Rusmin's relentless commitment to innovation and property development is unmatched. Rusmin Lawin is not only a luminary in the industry but a trailblazer, navigating the complex terrain of property development with a remarkable combination of foresight and determination.

Engaging in an idiosyncratic interaction with CEO Insights Asia magazine, Rusmin shares the imperious details of his professional journey as one of the influencing leaders in Indonesia. Let’s hear it from him.

How has your role as President of FIABCI, contributed to the remarkable growth and innovative developments in the real estate sector, specifically in Indonesia's property market?

As the President of FIABCI, overseeing the Asia Pacific region, which includes 18 diverse countries, my journey has been one of promoting innovation and research. Our focus has been on fostering real estate development, particularly in Asia, and we have witnessed remarkable growth.

My role has involved extensive global travel to promote p rojects s uch a s N usantara N ew C apital City which is the biggest infrastructure project in Asia Pacific region in the recent decade ($33 Billions US). Nusantara will play its significant role as a new economic hub in ASEAN region and as the spearhead of East Region of ASEAN under BIMP EAGA (Brunei Darussalam–Indonesia–Malaysia–Philippines East ASEAN Growth Area), a sub cooperation program of ASEAN. The subregion covers a land area of 1.6 million square kilometers with an estimated population of 73 million.

Additionally, the recent opening of foreign property ownership, allowing purchases under one's name using a passport, is set to make Indonesia a hotspot in the global property market. These strategic initiatives have helped to reshape the landscape and present exciting opportunities for property investment in the region.

Explain your leadership style and the principles you adhere to as a leader.

My leadership ideologies stem from a deep belief in the importance of real estate as an asset, especially for those aspiring to climb the socioeconomic ladder. I advocate for the idea that even in a world filled with digital innovations, owning property is crucial. It's the first step toward building economic stability and growing wealth. As a leader, my mission is to convey this message and empower individuals, especially in developing countries, to recognize the potential of property as a stepping-stone to financial growth.

In the realm of real estate, the foundations we lay today become the homes of tomorrow, & it is our dedication to innovation that shapes the landscapes of the future

What factors are currently driving the property market's growth in Indonesia, and how do you see the country's infrastructure development playing a crucial role in this context?

The timing for property investment in Indonesia is incredibly promising due to several factors. Firstly, the country's demographics and population trends indicate a growing demand for housing. Secondly, Indonesia has been significantly investing in infrastructure, which is a key driver for property market growth. Infrastructure development, such as toll roads and the recently initiated Bullet Train project, opens new areas for urban expansion and development.

Moreover, Indonesia currently faces a housing backlog of around 11.6 million units, with a shortage of approximately 400,000 units per year. This significant gap presents an opportunity for property investors and makes this market highly attractive.

Rusmin traveled to 32 countries during the pandemic, searching for potential investors for Nusantara Capital City Development and showcasing Indonesia's promising future. It was a feat that MURI (Museum Record of Indonesia) also recognized.

What are your long-term goals and the direction in which you are steering the organization?

One of our primary objectives is to address the massive housing backlog, which stands at 11.6 million units. This means creating affordable, quality housing for the population, particularly the workforce. In the industrial sector, we aim to leverage Indonesia's strategic advantages, such as a large domestic market, abundant natural resources like mica, and supportive infrastructure, to attract both local and foreign investments. As a leader, I'm committed to sustaining this growth trajectory by fostering an environment that encourages investment, and economic expansion while ensuring sustainable practices and solutions.

Drawing from your extensive industry experience, what advice would you offer to emerging leaders in the field?

In today's fast-paced world, it's common for young professionals to hop from one job to another in search of immediate financial gains. Find your niche, become an expert in your field, and commit to continuous learning and improvement. True expertise and leadership come from sustained dedication to your chosen path so I would advise the emerging leaders the counsel of unwavering focus and determination.

Rusmin Lawin, President of Asia Pacific Region, The International Real Estate Federation (FIABCI)

Rusmin Lawin, the Global Ambassador of Real Estate Indonesia since 2008, serves as the pivotal cross-border investment bridge between the Asia-Pacific and Middle East regions, envisioning Nusantara Capital City as the preeminent economic super hub with its distinctive attributes of local integration, global connectivity, and universal inspiration. He is the recipient of Asia Pacific Real Estate Leader at CEO BURJ AWARD 2022 in Dubai and serves as Chairman of the Regional Developments Committee at Indonesia Chamber of Commerce and Industry (KADIN), Vice President of Real Estate Indonesia Developers Association, and a Board Member of Indonesia Hong Kong Business Association. Rusmin's global impact extends to FIABCI, where he holds key positions, including President of FIABCI Asia Pacific and FIABCI Representative to the United Nations Geneva. Rusmin was the Special Envoy for Foreign Affairs to the Chairman of Nusantara National Capital City Transition Committee of Indonesia in 2022.


  • Hobbies: Travelling and reading
  • Favorite Cuisine: Asian Food especially Rendang curry
  • Favorite Book: Geo-Political and Philosophy books
  • Favorite Travel Destination: European and East-Asian countries

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