CEO Insights Magazine

The pharmaceutical industry in the Philippines is a critical player in delivering essential medicines to the population. However, the issue of affordability has posed a challenge in providing widespread access to healthcare. In this context, SMHP Pharmaceuticals. has emerged as a pioneering force, addressing this concern head-on. By leveraging the cost advantages of pharmaceuticals in India, SMHP Pharmaceuticals, under the visionary leadership of its Founder and CEO, Vinay Panemanglor, has revolutionized the industry by making medicine accessible and affordable to a wider population.

The company's unwavering commitment to quality, strong partnerships with manufacturers, and a clear vision for the future has positioned SMHP Pharmaceuticals at the forefront of affordable healthcare in the Philippines.

With over 31 years of experience, Vinay started as a one-man company in 1992 and has since grown SMHP Pharmaceuticals into a thriving organization. Under his guidance, SMHP Pharmaceuticals follows a leadership approach rooted in effective communication, relationshipbuilding, and a commitment to delivering topquality products. The company operates with a collaborative mindset, supporting other businesses bringing Indian products to the market. As the CEO of SMHP Pharmaceuticals, he has dedicated himself to ensuring that every Filipino has access to highquality medicines without financial burdens.

Give a brief account of your professional background?

I have been in the Philippine pharmaceutical industry for over 31 years, starting as a one-man company in 1992. Today, my team has grown to around 26 people, and we have achieved nearly 2000 registrations for finished formulations. Throughout the years, we have partnered with 80 to 85 Indian companies and various international collaborators.

My motivation to enter the generics market stemmed from the high prices of local and multinational pharmaceutical products in the Philippines. Recognizing the quality and affordability of Indian generics, I decided to venture into this field and provide accessibility to the Indian pharmaceuticals for the Philippines. Despite initial challenges and misconceptions about India's pharmaceutical industry, I believed in its potential to become a global leader.

A significant turning point came between 1990 and 2001 when a Philippine president supported Indian products and services, benefitting both the IT and pharmaceutical sectors. This backing allowed us to register numerous products, marking a pivotal moment for our company.

Over time, Indian manufacturers improved their presentation, quality control, and compliance with regulatory standards like those in the US. These advancements have contributed to the growth and success of Indian generics in the Philippines, where they currently hold a significant market share of around 4 percent, with further potential for expansion.

Introduce us to SMHP Pharmaceuticals.

SMHP Pharmaceuticals offers end-to-end services for Indian manufacturers entering the Philippine market. We specialize in registering products, importing them, and actively participating in distribution and marketing efforts. The company focuses on specific areas such as cancer, TB, HIV, and cardiology products. We strive to bring value not only to India but also to the products originating from India. With a loyal and dedicated staff, SMHP Pharmaceuticals has witnessed significant growth and has established itself as a reputable player in the market.

Tell us about your flagship offerings and the value additions that customers can expect from your services and solutions? Tell us about your leadership approach and the guidelines or methodologies you follow.

Our flagship offerings at SMHP Pharmaceuticals revolve around ensuring top-quality products and strong partnerships with Indian manufacturers. We prioritize effective communication and building relationships with both established and emerging companies.

At SMHP Pharmaceuticals, we focus on delivering top-quality products and establishing strong partnerships with Indian manufacturers. Effective communication and relationship-building are our priorities. As a family-run business, we have professionalized our operations with the inclusion of my daughter and son.

Our key values include a single-minded purpose, passion, and a commitment to producing good results. We operate with a collaborative mindset, supporting other businesses bringing Indian products to the market. Our ultimate goal is to make Indian generic drugs the best in the industry.

Quality is of utmost importance to us, and we do not compromise on it. If any issues arise regarding documentation or product quality, my staff's judgment takes precedence, and I trust their expertise. As a team player, I guide them in the right direction while giving them a voice in decision-making.

What is the future destination for SMHP Pharmaceuticals?

The future destination I am heading towards is establishing Indian products, including generics, among the best in the world. I envision my company being known for delivering high-quality pharmaceuticals from India and other parts of the world. We aim to focus on specific therapeutic areas, particularly cancer, and offer target therapies at affordable prices. Our goal is to ensure that patients can access effective treatments without facing financial burdens. We stay updated with rapid advancements in the pharmaceutical industry and are committed to respecting patents while being prepared to introduce generic alternatives as soon as they become available. The future looks promising and holds great potential.

What advice would you give to the budding industry leaders?

My advice to budding industry leaders would be: Success takes time and patience. Nothing happens overnight, so stay determined and persistent. Continuously strive to expand your knowledge and skills. Be open-minded and embrace opportunities to learn from others.

Never compromise on integrity, especially when it comes to medicines and drugs. Remember that what you provide to patients can impact their health and well-being.

While financial success is important, also prioritize how your business can contribute to the betterment of society. Aim to make a positive impact beyond just making money.

Vinay Panemanglor, Founder & CEO, SMHP Pharmaceuticals

With over 31 years of experience, Vinay started SMHP Pharmaceuticals in 1992 and has since grown it into a thriving organization. He follows a leadership approach rooted in effective communication, relationship-building, and a commitment to delivering topquality products. Vinay’s vision is to ensure that patients can access effective treatments without facing financial burdens.