To broaden his leadership responsibilities throughout the region, Accenture Song ANZ announced the appointment of Fabio Buresti as managing director of customer strategy and lead for design and digital products.
Buresti will oversee a connected strategy department throughout Accenture Song ANZ in this expanded job, which combines brand strategy, digital product innovation, and design.
To give customers a smooth route to purpose-driven, technologically enabled, and creatively enhanced brand experiences, his mandate will now include strategy across Song's design and digital services as well as that of its creative agency Droga5 ANZ.
The hiring of Buresti marks a turning point in Accenture Song ANZ's strategic development. He will incorporate creativity, data, and design more deeply into Droga5 ANZ's approach as AI and future technologies are changing how companies interact with consumers. His goal is to produce work that is not only impactful now but also influential in the years to come.
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Buresti will collaborate with clients to enhance the strategic and innovative influence Song has on their companies, in addition to continuing to oversee the Design and Digital Products practice in ANZ.
To make Droga5 ANZ one of the most AI-enabled creative agencies in the area, he will also expedite the integration of cutting-edge AI capabilities into Song and Droga5 ANZ's operations.
Buresti, who has over 20 years of experience in brand, product, and customer strategy, has played a key role in shaping Accenture Song's design-led, forward-thinking strategy in ANZ. His enlarged scope demonstrates Song's dedication to modernizing brand development for a time when innovation, technology, and long-term planning are all intertwined.
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Fabio Buresti, managing director of customer strategy, and design and digital products lead Accenture Song ANZ – “Our opportunity is turning what brands stand for into what they’re known for. Not just in campaigns, but in real experiences people can see, touch and use. I’m excited to bring strategy, design, and technology together, so purpose becomes a commercial lever that drives growth and moves people.”
Matt Michael, CEO Droga5 ANZ and marketing practice lead Accenture Song ANZ – “Fabio was instrumental to the sharp strategic offering that made The Monkeys, now Droga5 ANZ, so potent over the past 18 years and shaped so many iconic creative moments. It is why it is so exciting to have him in this role to provide an elevated view on strategy for both Song and Droga5 ANZ.”