Affinitiv, a world leader in data-driven software and marketing solutions for the automotive industry, has named Adam Pavkov as its new Chief Product Officer. Pavkov, who has experience in Fortune 100 product development, marketing, and sales, will be in charge of fostering business expansion and providing cutting-edge solutions to increase dealer profitability.
In the development, consulting, and marketing of ad-tech and software solutions for the automobile sector, Pavkov has more than 15 years of experience. Adam led the North American dealer advertising business as the former Head of Automotive Retail at Meta (Formerly Facebook), where he was also responsible for defining dealer strategies, developing vertical products, providing thought leadership, and overseeing directly the OEM programs, leading dealer groups, and the ecosystem of software and agency partners.
Prior to Meta, Pavkov oversaw Cox Automotive's audience and data product division, developing OEM and dealer solutions that drew on customer and first-party data from all Cox Automotive Brands.
“Adam’s agency, product, and digital expertise in the automotive industry, along with our industry-leading sales and service solutions, puts us in an exciting new position,” said Adam Meier, Chief Executive Officer of Affinitiv. “I, along with the entire executive team, am looking forward to what Adam brings to the table as we focus on innovating our solutions across the entire customer journey, from sales to service and back again.”