Jaguar Land Rover CEO Adrian Mardell is departing from the luxury SUV manufacturer, as it confronts increased US tariffs and a contentious transformation of the Jaguar brand.
Reports indicated that Adrian Mardell has communicated his intention to step down from JLR after serving three years as CEO and spending 35 years with the firm.
“His replacement will be revealed at the appropriate time.” The firm, which belongs to India’s Tata Motors Ltd., was one of several automakers to refrain from providing profit forecasts amid the peak of US tariff uncertainty. JLR, the manufacturer of Range Rover and Land Rover SUVs, does not operate any factories in the US. A video from last year hinting at Jaguar's transformation into an electric-exclusive brand faced significant backlash. Jaguar is not producing any vehicles until the new collection is prepared.
The CEO position has also recently swapped leaders at various other European automakers, such as Renault SA, Stellantis NV, and Volvo Car AB. Jaguar Land Rover has joined an increasing number of automakers refraining from offering profit forecasts, as higher tariffs from US President Donald Trump continue to disrupt the industry. The British manufacturer of high-end sport utility vehicles is still assessing the effects of worldwide issues and will share an update during its investor day on June 16, according to a statement released with its annual results.
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The company usually offers a profit forecast for its upcoming financial year at this point.
Similar to other car manufacturers, JLR, which is part of India’s Tata Motors Ltd., is dealing with the financial effects of Trump’s tariff turmoil.
Earlier this week, Nissan Motor Co. opted not to provide a forecast, following similar decisions made by European automakers like Mercedes-Benz Group AG and Stellantis NV.
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According to reports, Land Rover has postponed the 2026 introduction of the planned Range Rover Electric SUV. Earlier statements that the Range Rover Electric order books will open in late 2025 were replaced by a discreet tweak to the launch window on the Range Rover website. Notably, the launch of the revived Jaguar brand may also be impacted by this delay.
The need for more thorough testing and the state of the worldwide EV market caused JLR to postpone the Range Rover Electric. Global EV adoption has plummeted in recent years, leading automakers who were once optimistic about an all-electric future to rethink their positions.
Additionally, production of the forthcoming Tata battery factory in Somerset, UK, which is essential to JLR's long-term EV supply chain, has been delayed by one year, until late 2027. JLR's updated approach may also include closely coordinating the launch of its EVs with battery availability.
Other models in JLR's EV roadmap are anticipated to be impacted by the Range Rover Electric's delay. The 2026 introduction of the Range Rover Sport and Range Rover Velar's new electrified variants may be delayed. As part of a brand rebranding focused on cutting-edge electric mobility, Jaguar's next EV vehicles may also have updated schedules.
The Type 00 super GT concept, which was initially planned for August 2026, is the first of the new Jaguar EVs to go into production. In 2027, an SUV and a big electric luxury vehicle were to follow. However, due to this change in schedule, the new Jag models might not be released until 2028.