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Salim Saeed Al Midfa has been appointed as the CEO of Sharjah Asset Management
of the Corporate Communications division and the Customer Service division.
Al Midfa assumes the position after serving with dedication for years as the CEO of Rafid Automotive Solutions. During his employment, he oversaw the development of strategies, projects, and brands under the Rafid umbrella, making a substantial contribution to the company's strategic plans.
His Excellency Waleed Al Sayegh, CEO of Sharjah Asset Management, praised the remarkable achievements of Rafid Automotive Solutions under Al Midfa’s leadership. “His Excellency Salim Saeed Al Midfa has played a pivotal role in the success of Rafid Automotive Solutions in a way that enhances the competitiveness of the local economy by attracting inward investment, contributing to the growth of Sharjah. Under his strategic leadership, Rafid has been at the forefront of introducing innovative solutions within the automotive sector, aligning seamlessly with the vision of Sharjah Asset Management, which aims to foster a conducive environment for diverse investments and sectors, thereby facilitating growth”, he said.
Al Sayegh emphasized the numerous accomplishments Rafid has made over the years, particularly the thorough repair services provided for Dnata's ground handling machinery at Dubai Airport. Additionally, Rafid has created multiple local and regional cooperative relationships through strategic facilities that flaunt cutting-edge infrastructure and cutting-edge technology that all adhere to the highest levels of quality and international standards.
Al Midfa expressed his appreciation to Sharjah Asset Management's executive team for having faith in his abilities and career trajectory, which has led to this customer-focused position. He commended Sharjah Asset Management for its consistent support of all of its subsidiary businesses and national staff members in order to further advance business growth, development, and performance excellence.