Experiential agency Sight has named Andy Larvin as the Head of Experiential and Creative Strategy.
This decision comes after an impressive year of 200 percent year-on-year growth and the agency's foray into the UAE and Australia, having successfully executed over 53 events for major brands in 2025.
“Andy knows how to turn creative thinking into real-world impact,” said Anna Patterson, Founder of Sight.
“He’s not just here to add ideas, he’s here to help shape where we’re going next. His experience in building work that’s both culturally relevant and strategically sharp makes him a powerful addition to our team. As we take on more ambitious projects across new verticals, Andy’s creative leadership will help ensure our experiential work stays original, honest, and brave, whilst collaboratively tackling the business aspirations our clients present to us.”
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With 13 years of experience in the experiential sector, Andy has collaborated with global clients such as Binance, Netflix, and Nike across the APAC region. His role will integrate technology and creativity to elevate brand storytelling for every client, establishing new benchmarks for impact.
“It’s a pivotal time for experiential marketing,” said Larvin.
“We have more tools than ever to fuel creativity and connect with audiences. At the same time, client objectives are sharper and more focused on results. I’m excited to join Sight and get to work on crafting brand stories that not only resonate with people, but also deliver measurable business success.”
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In 2025, the multi-award-winning agency delivered projects for major clients such as Bybit, TOKEN2049, Hilton International, Sophos, and more, with newly won projects in the pipeline within the airline and tech verticals.
The Campaign Event Marketing Awards recognize outstanding achievements in event marketing and experiential execution, highlighting excellence in brand engagement and live experiences throughout the APAC region. A panel of industry professionals and judges chose the winners, and the awards ceremony takes place each year to celebrate innovation in this field.
“At Sight, everything begins with our people - their creativity, resilience, and commitment to excellence are what make our work come alive,” said Anna.
“Over the past three years, we’ve grown not just in scale, but in the strength of our vision and our ability to bring bold ideas to life. I’m endlessly proud of what we’ve built together. I’d also like to extend a heartfelt thank you to our partners at TOKEN2049 for trusting us with their brand and co-creating such unforgettable experiences. Their belief in our creative approach has been instrumental in pushing the boundaries of what’s possible in live events.”