Porsche has formed an exclusive collaboration with Singapore-based insurance broker eazy. Porsche makes high-end sports cars.
As part of the collaboration, eazy will provide Porsche owners in Singapore auto insurance as well as a number of additional advantages. Since 2013, eazy has been providing Porsche customers with insurance, and since then, it has amassed a market share of more than 70%.
“We are acutely aware of how discerning Porsche owners and drivers are,” said Douglas Chia, CEO of eazy. “By their choice of car, they have come to expect exceptional standards of quality, performance and service. We will continue to deliver excellence in all our touchpoints and are very excited about the road ahead with Porsche. This partnership is testament to how far we have come as a Singapore-founded company and how our ambitions are very much aligned with Porsche's as well.”
Eazy changed its name from g&m in December. It was founded in 1975 and specialises in luxury car and supercar insurance while providing risk advice services for retail insurance segments.
Chia asserts that this collaboration is simply the start of a "long and fruitful" connection with Porsche.
“In the near future, we will be looking at bringing even more bespoke offerings to the table,” Chia said. “With customers becoming more digitally savvy, connected and demanding, we see these challenges as areas of opportunity to solidify our position in the luxury automotive and lifestyle insurance market. In the words of our partner, Porsche epitomises freedom and independence, and we will endeavour to create customer experiences that deliver on that promise.”