Yell Advertising, capitalizing on its recent growth, has proudly opened Yell Shanghai the agency's second location in China and its seventh office across six Asian nations solidifying its position as Asia's fastest-growing creative powerhouse.
At the esteemed Shanghai International Advertising Festival (SHIAF) recently, Yell Shanghai forged a pioneering incorporation agreement with The Sino-ADI National Advertising Industry Park. This significant partnership, witnessed by prominent figures including Ms. Prinat Apirat, The Royal Thai Consul-General in Shanghai; Mr. Gordon Tan, Chairman and Asia Partner of the London International Awards; Mr. Parames Rachjaibun, Honorary President of the Advertising Association of Thailand; and Mr. Rati Panthawi, President of the Advertising Association of Thailand, marks a major advancement in empowering Chinese brands to push boundaries and achieve success in global markets.
Yell's strategic vision centers on harnessing the power of Thai advertising's Soft Power-a dynamic force endorsed by the Thai government as part of its national policy to amplify global influence. Under the visionary leadership of Mr. Ohm Dissara, Yell is redefining the role of an advertising agency, pushing beyond traditional limits to create pathways for businesses to expand across regions.
With a swiftly expanding client roster and a remarkable series of awards from leading Chinese shows, Yell is making a significant impact in the Chinese market. This year’s success at the Shanghai International Advertising Festival Awards 2024, where Yell won both Gold and Silver trophies, further solidifies the agency's esteemed reputation. As Chinese brands increasingly seek out Thai creativity and strategic innovation, Yell emerges as the go-to partner for unlocking their full global potential.