Gupshup, a global leader in Conversational AI Engagement, has announced its expansion into the Saudi Arabian market. With the launch of Gupshup Technology Gulf Limited, its local arm, Gupshup is set to provide a wide range of conversational solutions tailored to meet the needs of Saudi businesses. This tactical initiative supports closely Saudi Arabia’s Vision 2030 digital transformation agenda and reinforces Gupshup's commitment to the Middle East region.
Through this expansion, Gupshup will introduce its state-of-the-art Conversation Cloud platform to businesses in Saudi Arabia, empowering them to elevate customer engagement through cutting-edge conversational experiences.
To meet the unique requirements of the Saudi market, Gupshup offers ACE LLM, a domain-specific Generative AI model, that enables the development of highly intelligent, human-like chatbots in Arabic. This AI-powered solution will help brands deliver a superior conversational experience with personalized and culturally relevant customer interactions.
Gupshup’s presence in the Kingdom will permit brands to leverage its Conversation Cloud to create meaningful customer interactions. Also, according to a survey by the Saudi Centre for Public Opinion Polling, 92% of Saudis use WhatsApp, making it an ideal channel for business communications.
Globally, Gupshup serves more than 45,000 customers and facilitates over 120 billion messages every year across more than 100 languages. With its entry into Saudi Arabia, Gupshup aims to replicate this success, empowering local brands to innovate, grow, and succeed through conversational AI, and help drive digital transformation in line with the Kingdom’s objectives.
"Saudi Arabia is a pivotal market in our global expansion strategy. We're witnessing a remarkable surge in business messaging adoption across the Kingdom, driven by a digitally sophisticated consumer base that increasingly prefers conversational interactions with brands. Our commitment goes beyond just providing technology – we aim to be a strategic partner in KSA's digital transformation journey, helping businesses harness the power of conversational engagement to drive growth and customer satisfaction," said Beerud Sheth, Co-founder and CEO of Gupshup.
Mukul Yadav, Senior Director and Head of the MENA region said, "Saudi Arabia represents a tremendous opportunity for Gupshup, and we are targeting five-fold growth in the coming year. Our experience in transforming customer engagement for retail and e-commerce brands in the UAE and India has given us a deep understanding of the region. Many of our UAE-based clients have a strong presence in the Kingdom, positioning us for rapid success in this market”.
Yadav added, “We’re not just introducing technology - we're bringing a consultative approach that has helped businesses across the region transform their customer engagement strategies. Our success in the UAE provides a robust blueprint for delivering similar transformative results in Saudi Arabia”.