The Ritz-Carlton, Riyadh has appointed Lina Abid as its new marketing manager. With extensive experience in luxury hospitality, marketing, and public relations, Abid has built a diverse international career.
Originally from Antibes, France, Abid started her journey at the Michelin-starred restaurant Hotel Les Pêcheurs. She then moved on to Barrière Palace Les Neiges in Courchevel, working alongside renowned chefs at Le Fouquet’s and B Fire.
Her career expanded internationally when she moved to Qatar, contributing to marketing efforts at Ritz-Carlton Doha and W Doha, before playing a key role in launching the W Algarve Resort in Portugal.
Abid returned to Qatar in 2022 to manage high-profile restaurant brands during the FIFA World Cup, strengthening her expertise in social media strategies, VIP relations, and influencer partnerships. Her career reflects a consistent focus on leveraging marketing innovations to enhance guest experiences and brand presence.
As the new marketing manager at The Ritz-Carlton Riyadh, Abid plans to create campaigns that reflect shifting market trends, positioning the hotel as a leader in luxury hospitality. By combining global best practices with local insights, she seeks to deepen the brand's connection with diverse audiences.
Her strategic vision, backed by international experience, highlights her dedication to driving growth and ensuring operational excellence in her new role.