Meet the New Leader Marking a New Chapter for AWS in the Cloud



There is a new leadership development at Amazon Web Services. Adam Selipsky passes the reins to a new leader marking a new beginning—veteran Matt Garman. This Leadership succession planning might not be new to many since Selipsky made the change public last year. The new leader is expected to assume his position in June, whose lead is believed to take AWS to new heights in the cloud and artificial intelligence race.

It's only a matter of time that Selipsky steps down. But the new leader has already begun conducting new organizational changes and a number of leadership changes aimed to accelerate the $100 billion cloud giant even more.

Matt is an AWS Veteran Himself

Starting in 2005, Matt built a solid career at AWS spanning over 20 years, gaining knowledge and a growing customer base. During his early days, AWS only had three musketeers in its global sales team. Matt aced the ladder by expanding his intellect around learning to define  new features, create new pricing schemes, and draft the company's first service-level agreements.

Earned Recognition for a Strong Work Ethic

Matt already caught up to leading positions back then in Amazon Elastic Compute Cloud (EC2), a vital component of the $90 billion AWS revenue machine. He was instrumental in the introduction of the storage service Amazon Elastic Block Store (EBS). He soon became known for his strong work ethic, with one instance saying that he is famed for having stayed up for two days straight to lead the effort to restore services after a significant EBS outage in 2011.

What Challenges Matt Will Be Up Against

Matt would be expected to use his extensive expertise in creating the largest cloud provider, knowledge of AWS' data centers and cloud products, and his most recent sales experience.

To Compete Against Microsoft and Google

Microsoft's revenue growth in Azure and other cloud services was 31 percent, while AWS's revenue increased 17 percent to $25 billion in the first quarter. This trend persisted even after revenue was gained from Azure, SQL Server, Windows Server, GitHub, Microsoft Partner Network, and other sources.

Google Cloud's quarterly revenue of $9.2 billion was less than that of AWS ($24.2 billion) and Microsoft ($25.9 billion), yet it rose faster than the industry average of about 26 percent annually.

The speed of expansion of the two tech giants clearly poses a great threat to the cloud giant, AWS.

The Ball is in Matt’s Court

Now Matt has to take a number of decisions, especially on figuring out a way for AWS to stay par with cloud competitors Microsoft and Google's rapid expansions of their data centers.

Decision-making may come as second nature to Matt since he was one of the executives who contributed to the decision to turn down Anthropic's proposal to form a close alliance akin to Microsoft and OpenAI in 2021.

Additionally, he has already done his homework by regularly meeting with Jassy, Selipsky, and Amazon's board of directors, discussing methods for increasing AWS revenue and how the division will compete in the era of conversational AI.


The New Changes Matt Made

The growing amount of Fortune 1,000 firms banking on AWS for workload migration from their own data centers to the cloud is another immediate challenge facing Matt in addition to AI. Since it's more difficult for established enterprises to migrate from their data centers to the cloud, these clients typically purchase cloud services in a different way than startups and other IT firms that contributed to AWS' early dominance. It makes sense that they are concerned about storing private information on cloud provider servers.

As a solution to solve issues pertaining to competing strategies among sales leaders and client grievances over the caliber of service they received from sales and technical teams, Matt reorganized the sales force earlier this year around particular industries.

His reorganization did not go according to plan. The reason is that several AWS sellers who were before regarded as generalists joined industry sales groups due to their strong connections with certain clients.

Now, AWS is working towards bringing back these sellers up to speed on a number of topics, such as understanding how industry-specific laws affect how clients utilize the cloud. Instead of selling certain business apps, AWS is now bent on selling cloud computing, which has made it difficult to compete with Microsoft, which can combine cloud services with essential business products. This may change, as Amazon is making every effort not to call it quits on any grounds.

It even made new leadership changes the day before the new CEO took charge, in hopes to boost its work towards developing more apps.

Additionally, Selipsky announced the formation of a new company, AWS Solutions, to bring together teams creating services for specific industries, including healthcare and life sciences, with teams creating applications like call center services and business messaging apps.

AWS AI developers were recruited by Jassy to form a team that he recently formed with the goal of competing with Anthropic and OpenAI's huge AI models.

Now, it's up to the new CEO to take a stand on how much monetary funds AWS will continue to pour into its generative AI initiative, including startup investments and acquisitions, its AI server chips Trainium and Inferentia, and the rate at which it will be incorporating generative AI services into its cloud and data center offerings.

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