| | MAY 20234 No one would easily forget the 2022 Academy Awards. While millions were watching live television, Will Smith shocked the world when he was offended by Chris Rock's jokes and slapped the legendary stand-up comedian on the stage. The video clip went viral within minutes and was also broadcast over and over again, with many people speculating if it was real or not. While everyone was losing their minds over the situation, the Public Relations world was really getting uncomfortable with the PR nightmare. It's quite obvious that Will's PR team didn't contain the situation to any level. To make matters worse, he won the Oscar for `Best Actor' and was allowed to accept and give an acceptance speech.The social media world didn't really forgive Will for his insane reaction. Every blog, every online forum, every talk show, and almost everyone who had access to the internet had an opinion on the matter. On the flip side, Chris Rock's PR team took time and staged the stand-up comedian's comeback from the incident through a sharp stand-up special. The incident became a great lesson for the entire public relations industry, including the corporate segment. Remember how Dove, the personal care products brand from the house of Unilever, was in massive trouble for a not-so-vaguely racist advertisement a few years ago? They launched an ad depicting a dark-skinned woman in a bathroom with a bottle of Dove body wash in the lower right-hand corner of the frame. In subsequent frames, the woman reaches down and lifts her shirt to reveal a smiling white woman--apparently, the rest of her skin/costume comes off too. Unilever eventually apologized for the advertisement, saying it should "never have happened" and that they "missed the mark." It's a no-brainer that you can't miss the marks with your branding and marketing.Sujith VasudevanManaging Editoreditor@ceoinsightsasia.comEditorialPR in Digital Realm is a Rope Walk Vol 04 · Issue 4-5 ·MAY, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N Ray Noida Rohit Raghubanshi Akshay Shettyadvertise@ceoinsightsasia.comEditorial queries editor@ceoinsightsasia.comTo subscribeVisit www.ceoinsightsasia.com/subscribe/ or send emailto subscription@ceoinsightsasia.comMagazine Price is $50 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Sr. Designer Souvik Acharya Visualizers Mrigank Sharma Surbhi SumanVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Tejaswini P. Hima P M Keerthana Kantharaj Roopalatha H
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