CEO Insights Magazine

Energy-based solutions are gaining increasing traction in the Aesthetic and Vision markets. According to DelveInsight, the Energy-Based Aesthetic Devices Market is projected to witness substantial growth, with an anticipated Compound Annual Growth Rate (CAGR) of 8.31 percent. By 2026, the market is expected to expand to a value of $4.96 billion. Spearheading this sector is Rajesh Singh, the esteemed Country Manager for India & South Asia at Lumenis BE India. Boasting over 25 years of extensive experience in the healthcare industry, Rajesh has demonstrated exceptional proficiency in key organizational domains such as P&L, Sales, Operations (Presales & Service), Service delivery, Quality, Service commercial, Channel Management, Team Management, and Customer Management. An MBA graduate with a degree in Marketing, Electronics & Communication Engineering, Rajesh also holds SIX SIGMA GREEN BELT Certification & Quality Management System, and ISO 9001:2008 Internal Auditor Certification by TUV NORD Germany. Through his unwavering dedication and proficiency, he continues to drive remarkable success and foster exponential growth within the industry. Let us now delve deeper into Rajesh's insights and expertise.

Could you please provide a brief summary of your professional journey?

I have over 25 years of extensive experience in managing various aspects of organizations in the healthcare industry, including P&L, Sales, Operations (both Presales and Service), Service delivery, Quality, Service commercial, Channel Management, Team Management, and Customer Management. Currently, I hold the position of Country Manager for India &  South Asia & Board member at Lumenis BE India. In my previous roles, I served as the Operations Head (Presales & Service), Director of Services, and Business Manager for Service Projects in the Asia Pacific region at Lumenis. Additionally, I have worked with GE Healthcare, where I held various positions and played a key role in driving significant business growth. Got specialized Senior Leadership/Management trainings - FOL, NMDC, FLLT, CMDC & AMC at GE Healthcare organised by GE Crotonville.

What has been your key to success throughout your journey?

I began my career as a service engineer and gradually worked my way up to the position of Country Manager. A crucial aspect of my success has been embracing the mindset of ‘If you don't know how to do it, say yes to yourself and then learn how to do it’. This attitude has truly made a difference in my professional growth. Having the right vision and selfbelief are the most critical factors for success. As a leader, your confidence has a transformative effect on the entire domain or organization. It is essential to focus more on effective planning, and controllable, and timely execution rather than solely on the results. Maintaining alternative plans (plan B and C) and being able to execute them is vital. Your approach should be proactive rather than reactive. Additionally, adopting a customer-centric approach and developing expertise in your specific domain greatly contribute to business growth.

How would you describe Lumenis as an organization and its market position?

Lumenis stands as a leading global entity in the Aesthetic and Vision markets, devoted to developing and commercializing innovative energy-based solutions. The organization has a remarkable track record of pushing technological boundaries, redefining industry standards, and making a positive impact. With a solid global footprint in developed and emerging markets, the organization operates on an international scale, catering to over 100 countries worldwide.

How does Lumenis ensure it maintains a competitive edge by harnessing technology?

Lumenis is the largest global provider of medical lasers, involved in inventing, manufacturing, selling, and servicing these advanced devices. Our company is driven by a unique set of values and behaviors that foster team connectivity. With a strong emphasis on research and development, we possess an impressive portfolio of over 220 registered patents and numerous FDA clearances, allowing us to stay at the forefront of the market. Lumenis takes pride in being the pioneering force behind IPL, Diode, and CO2 Laser technologies, introducing them to the global market. Our unwavering focus on efficacy, quality, results, and direct post-sales services sets us apart from our competitors, ensuring we remain ahead in the industry.

What factors do you consider for ensuring smooth operations?

Leadership plays a crucial role in turning vision into reality, inspiring others to dream, learn, and achieve more. Establishing the right culture and behavior within an organization is vital for its growth, with integrity serving as a fundamental and uncompromisable element. It is essential to enhance team skills and cultivate a self-sustainable business model, empowering individuals and creating leaders who can maintain productivity even in your absence. Implementing an effective review mechanism allows for timely corrective actions and prevents potential issues. Prioritize hypergrowth, develop a value proposition, and align with concept and solution selling. Cultivate a mindset that emphasizes delivering commitments and focuses on goals rather than just working hours. Finally, recognizing and rewarding employees is crucial for motivation, while fostering an open and supportive work culture built on the principles of connection, coaching, and care leads to the greatest outcomes.

What are your aspirations and plans?

In the upcoming years, we aim to drive business growth and elevate it to the next level. This entails understanding the ever-changing dynamics of the market, devising effective strategies, and executing them promptly to seize valuable business opportunities. Personally, I thrive on embracing significant challenges and view each one as an opportunity for growth. Continuous learning is a lifelong process, and it is crucial to adapt to new ideas and innovations to stay ahead in both internal and external competitive environments. As I previously mentioned, making a significant impact in your current role opens up doors for the next one. It is important to remain focused,committed, and dedicated to your work, consistently delivering your best. Strive for excellence and embrace any task that comes your way. By following this path, success will undoubtedly be within reach.

Rajesh Singh, Country Manager, Lumenis

A seasoned professional with over 25 years of expertise in handling various aspects of the healthcare industry, including P&L management, Sales, and Operations, he is a magnanimous leader spearheading Lumenis BE India towards growth.

• Hobbies: Listening to fast-track music

• Favourite cuisine: Mughlai Food

• Favourite Book: The Mind of the Leader by Rasmus Hougaard

• Favourite Travel Destination: Hill Stations and Beaches