Raul Handa: Transforming The Market Research Landscape Through Visionary Leadership & Strategic Thinking

Raul Handa: Transforming The Market Research Landscape Through Visionary Leadership & Strategic Thinking

Raul Handa , COO

Raul Handa


In today's cut-throat business environment, it is imperative for companies to have leaders who can steer them toward success while keeping costs in check. This is where the role of a Chief Operating Officer (COO) becomes crucial, as they are responsible for conducting detailed research and analysis to identify cost-effective solutions. Raul Handa, the COO of Fuel Intelligence, is a skilled specialist in the market research sector, possessing extensive expertise in providing solutions that strike a balance between efficiency and affordability. Under Raul's leadership, Fuel Intelligence has navigated through challenging times while delivering exceptional value to its clients. With Raul at the helm, Fuel Intelligence is well-placed to remain a top player in the market research industry and continue to provide innovative solutions to its clients. In an exclusive interaction with CEO Insights ASIA magazine, Raul Handa shed light on his professional journey, his leadership approach, and the future destination he envisions for Fuel Intelligence.

How has your professional journey been so far? What is the motivation that fuels your daily routines?

Raul's decade-long career in various fields has given him a wealth of knowledge in operations, human resources, customer service, customer experience, business development, and finance. He has had the privilege of working with some of the most innovative companies and is driven by the opportunity to make a positive difference in the lives of those within his sphere of influence, including fellow team members, clients, or suppliers. Raul's greatest motivation stems from the ability to have a constructive impact on their lives and help them realize their potential.

How would you define Fuel Intelligence as an organization and its current position in the market?

Fuel Intelligence is a quality-driven organization that stands out in the market by providing unique and specialized services in video decoding for Fortune 500 companies. The company's niche lies in analyzing human emotion and behavior, which cannot be fully understood by AI technology. While companies are using AI for market research, the human touch is essential in accurately interpreting emotional intelligence. Fuel Intelligence takes pride in offering its clients a level of analysis that cannot be replicated by its competitors. The company's expertise lies in understanding human behavior and the motivations behind their purchasing decisions, making it the go-to option for companies seeking a deeper understanding of their consumers.

What are the value additions that the clients can expect from your offerings?

Fuel Intelligence prioritizes quality and delivers the best possible service to its clients. Its unique approach allows the company to come up with innovative ideas to help clients improve their business, increase efficiency, boost productivity, and reduce costs. Moreover, Fuel Intelligence is an expert in streamlining processes, enhancing employee productivity, and refining products and projects to make them better. With its exceptional skills in analyzing human emotion and behavior, Fuel Intelligence provides clients with insights that can help them better understand their customers and target market. The company's commitment to excellence sets it apart from the competition and ensures that clients receive top-notch service every time.

A leader must lead by example & demonstrate the values they wish to instill in their team

Tell us about your leadership approach, and the guidelines or methodologies you follow to lead your team.

Raul Handa believes that as a leader, it is essential to practice what you preach. A leader must lead by example and demonstrate the values they wish to instill in their team. It is not enough to simply instruct others on what to do; actions speak louder than words. Additionally, leaders need to be approachable and receptive to feedback. As a COO, Raul sits and works alongside his team, creating an open and collaborative work environment that facilitates easy communication and problem-solving. By recognizing and rewarding his team's accomplishments, Raul creates a culture of shared success where each team member feels motivated and invested in the company's goals. Regular check-ins with each team member, help him understand their strengths and challenges, and provide guidance and support.

What is the future destination you are heading towards?

Fuel Intelligence is constantly exploring new opportunities to expand its services beyond market research. The company recognizes that video consumption is rapidly growing and sees this as an untapped source of valuable data. While prioritizing market research, Fuel Intelligence is also looking to extend its research offerings to other industries such as sports and retail. Additionally, the company is considering exploring new avenues to drive innovation and growth.

Raul Handa, COO, Fuel Intelligence

Raul Handa, the COO of Fuel Intelligence, is an accomplished professional with over a decade of experience in the General Management and Operations vertical. Having worked in various  organizations, Raul is well-equipped to lead Fuel Intelligence toward its growth goals. He is also a certified Chiropractor.

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