Route Mobile (Bangladesh) to Provide RCS Business Managed Services to Robi Axiata



Leading CPaaS provider Route Mobile Limited’s subsidiary Route Mobile (Bangladesh) Limited pledged to provide complete managed services for RCS (Rich Communication Service) Business Messaging to mobile network provider, Robi Axiata Limited.

Along with other technical and operational tasks like managing billing, invoicing, and reconciliations while effortlessly completing the entire process, Route Mobile will enroll clients in Bangladesh and offer them 24x7 support.

Route Mobile will assist RBM sales in the Bangladesh market as a sales partner, which will help Robi's 11 million Android users who have RCS equipped devices.

Over the next three years, it's anticipated that Bangladesh will have 1 billion messages sent once RCS corporate messaging is deployed.

Google's RCS business messaging is a rich interactive solution with multimedia capabilities.

Robi’s Managing Director and CEO, Rajeev Sethi, expressed, “We are immensely proud to be the first mobile operator in Bangladesh to offer this uniquely innovative service. Expanding our partnership with Route Mobile will enable us to leverage their strong RBM-tech capabilities in orchestrating our customer journey to improve trust and convenience.”

Through the use of RCS business messaging, a brand may interact safely with its audience and foster trust. It makes it possible to use chatbots and create rich content including graphics, carousels, and suggested responses.

Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile said, "We are excited about deepening our engagement with Robi. Our collaboration will showcase our technical and sales expertise in managing their huge customer base for RCS. Additionally, it will enable Robi to expand its market reach in Bangladesh, enhancing the momentum towards rich interactive messaging and accelerating the adoption of next-generation technology.”


All RCS-capable Android phone owners can currently receive these messages in their installed Messages app. Google has approved Route Mobile as a partner for RCS communications.

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