SAS Names New Managing Director for Malaysia, Indonesia and Vietnam


SasSAS, a leading global provider of AI and analytics software, has appointed Febrianto Siboro as the new managing director for Malaysia, Indonesia, and Vietnam. This strategic move aims to reinforce the company’s presence in Southeast Asia, leveraging regional synergies and tapping into the burgeoning data analytics market in the area. In his new role, Siboro will spearhead efforts to drive business growth across Malaysia, Indonesia, and Vietnam, unifying them under his leadership as a cluster. His primary focus will be on nurturing and reinforcing channel partnerships, fostering collaboration with key stakeholders and elevating customer satisfaction by empowering businesses and organizations through cutting-edge analytics on their digital transformation journey.

Siboro mentioned, "Given Indonesia and Vietnam's positions among the largest digital economies in Southeast Asia, and their rapid growth in the region, there exists significant potential for data analytics to revolutionize business value and transformation. By uniting the talents and resources of these nations within the region, we can expand our value proposition and service offerings, leading to more competitive and inventive solutions for our clientele".

He further stated, "I anticipate collaborating closely with our partners and clients to provide inventive solutions that cater to their distinctive challenges and opportunities". Amir Sohrabi, SAS Institute's Regional Vice President and head of Digital Transformation for Emerging EMEA & Asia, expressed that Siboro brings substantial experience and an in-depth comprehension of the Southeast Asian market to SAS. Sohrabi emphasized, "Siboro's leadership is pivotal in steering our partnership and growth strategy across Malaysia, Indonesia, and Vietnam. As the demand for data analytics continues to surge in these dynamic markets, Siboro's strategic vision and expertise will position SAS at the forefront of innovation, enabling organizations to leverage analytics for informed decision-making".

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