Saudi Tourism Authority Partners with Huawei To Boost Chinese Tourism


The Saudi Tourism Authority has cooperated with Huawei Mobile Services and its advertising department, Petal Ads, in order to improve the experience for visitors and increase Chinese trips to Saudi Arabia. A memorandum of agreement was inked during the Approved Destination Status launch event in Beijing, cementing the partnership.

The agreement was signed by Fahd Hamidaddin, CEO of the Saudi Tourism Authority, and Walter Ji Rengui, president of Huawei Consumer Cloud Service Global Ecosystem Development & Operations. The major goal of this partnership is to alter how visitors see Saudi Arabia through digitizing travel services, with a particular emphasis on recruiting Chinese tourists.

Choon Yang Quek, chief technology officer at the STA, stated: “The partnership with Huawei Mobile Services and Petal Ads is part of Saudi’s innovative approach to marketing tourism and enhancing visitor experiences.”  

He added: “By joining forces with Huawei, known for its strong consumer connections, and combining it with Saudi’s commitment to visitor satisfaction, we can now reach new audiences more effectively through established Huawei channels and gain deeper insights into Chinese travelers to tailor their Saudi journeys.” 

This agreement reflects the ongoing partnership between the two entities and their shared dedication to showcasing Saudi Arabia as a dynamic destination to Chinese audiences, as per arabnews.

Alhasan Al-Dabbagh, president of Asia-Pacific markets at the STA, said: “By incorporating Huawei’s cutting-edge technology into the travel experience, we can leverage established channels to reach a wider audience and gain a deeper understanding of potential visitors.” 

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