TRAY Inks Partnership Agreement with Alraedah Digital Solutions For MENA Region Expansion


TRAY, a global pioneer in cloud-native enterprise-class POS systems, is happy to announce a strategic agreement with Alraedah Digital Solutions, a leading provider of digital solutions in the Kingdom of Saudi Arabia. This partnership seeks to provide cutting-edge electronic cash register solutions to small and medium-sized organizations (SMEs) as well as bigger Enterprise clients in Saudi Arabia across a variety of industries. With cloud-based software, bespoke tech solution providers collaborate to support digital transactions of small and medium-sized commercial businesses across MENA.

As the Kingdom of Saudi Arabia's sole distributor of TRAY software, Alraedah Digital Solutions is perfectly positioned to respond to the needs of enterprises in the hospitality sector, with bespoke solutions that fit the particular requirements of the KSA SME market. Alraedah Digital Solutions will be able to provide existing and future customers with efficient and dependable electronic cash register solutions that optimize business operations and enhance customer experiences thanks to TRAY's cutting-edge POS systems, which can meet the needs of various types of hospitality businesses.

"With TRAY's advanced technology, we are thrilled to elevate the value and quality of services offered to SMEs in Saudi Arabia," stated Paul Melotto, CEO of Alraedah Digital Solutions. "This partnership signifies our commitment to championing entrepreneurial growth and contributing to a comprehensive and integrated approach to servicing SMEs in Saudi Arabia. We recognize the great need for TRAY's cloud-native enterprise-class POS systems in the market."

Alraedah Digital Solutions will offer hospitality operators in food and beverage, cafes, lounges, and more an efficient, reliable, and one-of-a-kind POS solution to optimize customer business operations, enhance in-store consumer experiences, and ultimately thrive in the digital era through this strategic partnership with TRAY. 


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