TVS Motor Company has announced its entry into the European market by forming a strategic alliance with Zurich-based Emil Frey Group. The partnership includes an import and distribution deal, aiming to leverage Emil Frey's extensive distribution network and profound understanding of the European market. This marks a significant stride in TVS Motor Company's strategy for global expansion.
Sudarshan Venu, the Managing Director of TVS Motor Company, emphasized the partnership's importance, stating, "Our collaboration with Emil Frey marks a pivotal step in our global expansion strategy. Europe is crucial for us, and through this venture, we aim to bring our innovative products closer to European consumers". Venu highlighted the shared values of both organizations, focusing on their commitment to responsible mobility and customer service. Emil Frey Group, renowned for its century-long legacy in automotive distribution, is a leading importer and retailer of automobiles in Europe. Under this collaboration, various entities within Emil Frey Group will manage the distribution of TVS products in selected countries, leveraging their sales, marketing, and service networks.
The TVS Motor product lineup for the European market includes Jupiter 125, NTORQ, Raider, iQube S, Ronin, Apache RR 310, and Apache RTR 310. TVS Motor Company operates in more than 80 countries across Asia, Africa, and Latin America. As of the first half of the current fiscal year, exports constitute approximately 25 percent of the company’s total operations. This entry into the European market signifies a significant milestone for TVS Motor Company, capitalizing on Emil Frey’s established presence and expertise in the region. The collaboration positions both entities as century-old establishments dedicated to advancing responsible and sustainable mobility solutions.