A Cactus in the Business Landscape
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A Cactus in the Business Landscape

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The dynamic technology landscape combines with the hybrid work culture trend, creating an increasing need to transform organizations digitally. Make no mistake, getting the digital transformation right is arduous, to say nothing of the constant need to improve customer experience. But these two aspects within the organization create an explosive environment, a perfect milieu for cyber-attackers to thrive. While the exponential growth of the internet and cloud and IT industry became a silver lining to the pandemic, the cyber attackers unleashed themselves on this opportunity, and the consequences were catastrophic.

According to Check Point Research (CPR) statistics, there were nearly 2 million cyber-attacks in Singapore in Q2 2022. Ransomware and data theft were the two most common attacks. The average cost of a cybersecurity attack here is approximately SGD 1.7 million (USD 1.3 million) per breach, the highest in Asia-Pacific. It’s no rocket science that, regardless of the size of your business, there is always the sword of Damocles hanging over organizations. It would help if you built a safer atmosphere around your business by securing the services of cybersecurity specialists.

On the flip side, organizations don’t have the luxury of trial & error in marketing. Today, marketers must turn to the most reliable source of information: Customer data. By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. Modern-day leaders need to perfect all these aspects to keep sailing.

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