CEO Insights Magazine

The University of the Philippines (UP) has long been regarded as a prestigious institution that has produced countless successful individuals across various fields. The university's alumni network is known for its exceptional talent, resilience, and dedication to making a positive impact in their respective industries.

Among the outstanding alumni of the University of the Philippines is Christine P. Toledo, a remarkable business leader who has made her mark in the water industry and more. CEO Insights Asia is thrilled to interview her.

What is the motivation that fuels your daily routines?

My faith in God gives me strength and guidance when I'm facing challenges. It also helps me to stay grounded and focused on what's truly important in life. Along with that, my family is my biggest source of inspiration. They fuel me to strive hard in every step of the way. Also, the University of the Philippines has had a profound impact on my life.

Being a consistent honor student, I was molded to think and act with honor and excellence. It was a time of great growth and learning, especially being part of several socio-economic organizations. I was challenged not only academically but I also had the opportunity to grow as a person and as a leader.

What did you learn from the University of the Philippines?

The University of the Philippines offers a unique learning experience that goes beyond academics. I was involved in different academic and socioeconomic organizations, which helped me to develop my leadership skills and my understanding of the world. I also learned a lot from my peers, who came from different walks of life. This diversity of experience helped me to become more open-minded and tolerant.

One of the most unique experiences I had at UP was participating in a global leadership program. This program brought together students from all over the world, and we had the opportunity to learn from each other and share our experiences. This program helped me to develop my global perspective and my understanding of different cultures. These experiences also helped me to become the person I am today – stronger, wiser, and humbler.

How would you define Tres Water as an organization and its current position in the market?

The water market in the Philippines is quite saturated, meaning the competition is very stiff. However, I believe that Tres Water can stand out from the rest of the competition because of our management style and professionalism.

Rajiv Talreja, a successful business coach from India which I regard as one of my business mentors, created the P.A.C.E. System which I also apply in how I create and manage business. PACE means that Performance Acceleration is equal to Clarity, Culture, and Capability Enhancement. I believe that Tres Water can scale up our business because we apply and continually develop this system inside our organization. We also have a strong management team with a proven track record of success. Furthermore, we are also committed to providing a high level of customer service and developing more meaningful relationships.

Tell us about your leadership approach.

When I lead a team, I identify the strengths and weaknesses of each team member. By being aware of these things, I can lead them better and we can help each other better. I truly believe that it is people that make a business successful. It's not just about the product or service you offer, but also about theculture you create within your organization.

At Tres Water Company, we have built a strong culture of teamwork and collaboration. We believe that by working together, we can overcome any challenge. This was especially true during the COVID-19 pandemic, which was a difficult time for businesses all over the world.

Our strong team and democratic leadership style helped us to weather the storm. We also strongly consider our customers in the decision-making process, because at the end of the day, they are the ones who bring in the sales.

Highlight some milestones and what has been your success mantra?

Tres Water Company has been in the business of providing water services in the Philippines for about seven years. One of our major milestones is that we have conducted seminars and training courses on the proper usage and setting up of water systems. This is not only profitable in terms of the financial aspect, but also for the environment. Sustainability is highly emphasized. Since water is a need, everyone is trying to get a piece of the business. But to sustain this business, you must think also about the people and planet not just the profit.

In my journey, I've faced numerous failures, starting at 21 and now at 28. Rushing my growth, I made mistakes, but these setbacks taught me valuable lessons. Failures are integral to success. They've guided my decisions in Tres Waters and beyond. Grateful to God, my family, and my team for supporting my rise from each failure. My success lies in merging my spiritual and business missions, creating a powerful enterprise. I once believed money could solve everything, but it bred pride and robbed my joy, peace, and freedom. A turning point revealed the importance of genuine relationships with God and loved ones. Now, quality triumphs over quantity in both life and business. Your breaking point can be your breakthrough.

Christine P. Toledo, CEO, Tres Water

Christine’s visionary leadership and dedication to sustainability have propelled Tres Water to the forefront of the water technology industry. She is an advocate of democratic leadership and women empowerment.