CEO Insights Magazine

Acharming woman with a beautiful smile and confidence in all her deeds, you’ll never fail to notice even in a crowd. But there is much more to this beauty than one can see at a glance. A branding specialist, expert in PR, social media management, and a mother of three lovely kids; while also heading the complete marketing function of Byepix Official (cutting-edge technology solution provider focused on Web3- based technologies). Krystelle Galano is responsible for leading the company's marketing efforts and is instrumental in driving the company's growth and success. Her ability to think strategically and develop innovative marketing initiatives has been key to the company's success in a highly competitive market.

In addition to her role at Byepix Official, Krystelle is also a Co-Founder of Newscall, a platform that connects journalists with expert sources in real time. It serves as a go-to source for journalists, editors and media professionals to find credible information and expert opinions on various subjects. Her involvement in the company’s foundation and growth has been instrumental, as she has been able to leverage her expertise in marketing and communications to help establish Newscall as a leading player in the industry. CEO insights Asia engages in an exclusive conversation with Krystelle to deduce more about her journey, let’s hear from her. Give a brief account of your professional background and experiences.

As I look back, it feels amazing to have had a rewarding and eventful 10-year journey in the crypto and blockchain as a marketing advisor for several ICOs. Before I became an Advisor, I held several positions in different companies and allof it has been a learning curve. I've been part of a successful ICO and also practiced social media management for 5 years on all major platforms like Facebook, LinkedIn, Twitter, and more. I have an immense passion for digital PR and writing blogs/ articles that speak about brands. From sales to press releases, all the functions of marketing excited me.I primarily focus on digital PR, influencer marketing, and corporate communications and over the years have expanded my connection with global media companies. With my robust networks and connections that span across an endless range of niches, I also boast significant professional experiences driving investors to nascent and established brands. Leveraging a decade of successful experience in all areas, I am capable of creating a compelling brand image for our company. Going forward I would like to continuously learn and grow my position to a CEO level.

As the CMO, what are the latest strategic plans you have adopted to expand/optimize operations and engage new audiences in the market?

My strategy revolves around expanding knowledge of new technologies because we have to learn every day to stay on pace with the market and leap beyond our contemporaries. Adopting technologies like Metaverse, NFTs, and blockchain can help you ensure success in the dynamic digital world. The corporate people earlier were mostly just comfortable with job-related knowledge, but the pandemic has proved that those who don’t transform will perish. People who did not know newer technology lost jobs and old-school businesses were halted for a long time.

Only advanced people and businesses sustained or bounced back quicker with remote working options. I was in fact privileged to have been working remotely way before the pandemic began. I am emphasizing this not to be insensitive, but to bring awareness that we should not stop learning advanced technologies to encounter more opportunities.

What’s your leadership personality like? What’s your success mantra?

I am dedicated to helping my team members reach their full potential. And believe in fostering a culture of creativity and collaboration, and encourage my team to think outside the box and take calculated risks. As mentioned earlier, continuously learning has been the key aspect of my success journey. I also believe in setting clear goals and objectives, and working towards them with determination and focus. I am a hands-on leader who is not afraid to roll up my sleeves and get involved in the day-to-day work. My success mantra is to always strive for excellence and never settle for mediocrity. I am dedicated to making a positive impact in everything I do and to continuously evolve with the trends to grow myself and scale businesses.

What are some of the challenges or progress you anticipate and what changes do you expect in market behavior?

Speaking of the crypto space, there could be a bull market or a bear market and no one can predict it precisely. The consumers looking to invest here should learn and adapt to modern behavior while planning to invest. You must have good knowledge first and not expect to earn returns in a day or a month. Moreover, with all the advancements and opportunities here, there is a huge threat of scams and security issues which should be taken care of by the market by improving the technologies.

Krystelle Galano, CMO, Byepix Official &  Co-Founder of Newscall

Krystelle's contributions to the marketing niche of the crypto industry have been recognized with numerous awards and accolades. She is a true inspiration and a role model for women in the marketing industry. Her passion, dedication, and unwavering commitment to excellence have helped her to rise to the top and make a real impact in her field. She continues to set the bar high and pave the way for future generations of women in the industry. She loves singing and reading a lot about leadership and technology.