Elaine Rose Apostol , CMO, Apostol Dental Cosmetic Center
The role of the Chief Marketing Officer (CMO) has undergone a headspinning transformation over the last decade. Once the leader of all things creative and brand, many of today’s CMOs are responsible for every aspect of the customer experience (CX), spanning technology, customer data and analytics, existing account growth and, ultimately, impact on the bottom line. One such dynamic leader is Elaine Rose Apostol, CMO of Apostol Dental Cosmetic Center. Elaine has been instrumental in marketing Apostol Dental and helping the company reach new heights. Situated in the heart of Makati, Philippines, their mission is to make people feel more confident and look beautiful with a smile ever since it was established in the year 2010.
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A few years ago, Dove, the personal care products brand from the house of Unilever, was in massive trouble for a not-so-vaguely racist advertisement.
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Top 10 CMOs In Philippines - 2023
CMOs Hacking growth for Product Value
Criticality of Marketing: The term marketing refers to a whole gamut of activities that aims to make people aware of the products and services and also persuade them to buy the same. While advertising is the most common way of marketing, it is highly impossible without through market research, analysis, and understanding the ideal customer's interests. However, sales do not fall under marketing. Instead, sale is considered as an outcome of marketing. This is why it becomes essential for businesses to thoroughly understand the importance of marketing and the marketing strategies that companies adopt. Therefore, marketing has a pivotal role to play in making your business a huge success, without understanding the importance of marketing, it may be a little challenging to manage and run a profitable business in today’s world.
Digital Marketing: Today marketing landscape has evolved widely. In this era of internet where 45 percent of the world’s population is on social media, 60 percent of people use internet and 93 percent of online interaction starts with search engines, every business is rapidly switching to digital services over manual. And, marketing is not an exception. Being one of the most cost-effective and fastest mediums of marketing or influencing consumers for businesses to expand and grow, digital marketing is now widely connecting the global audience.
Apt Product Value entails Apt Market Leaders
The marketing landscape is constantly evolving, with the flipped consumer behavior, and the new-age marketers with innovative ideas, new platforms and technological solutions, who never miss a chance of taking advantage of the trending technologies. Whilst the evolution of the industry is exciting and presents endless opportunities, keeping up with the shifts and rising demands is equally painful. Hence, in order to stand out in a highly saturated market and rise above the noise was the number one challenge which entails apt marketing leaders, such as Chief Marketing Officers or Marketing Head to drive more value and creating personalized experiences for employees and customers.
CEO Insights Asia magazine in this issue presents a list of ‘Top 10 CMOs in Philippines - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge
Our subscribers play a decisive role in finalization of our annual list of "Top 10 CMOs In Philippines - 2023" by nominating those which have served them with excellence and are praiseworthy. If you feel there is a company that deserves to be on our annual list, do write to us about them mentioning their value proposition.
| Company Logo | Company Management | Company Name | Company Description |
|---|---|---|---|
 |
Albert Cuadrante, Chief Marketing Officer | Union Bank of the Philippines | In today's data-driven world, we all have access to information, statistics, and reports at all times. Accessing this information, however, is only part of the challenge we face; great marketing leaders cut through the noise to uncover the connection, digesting data fast and smartly to find the right metrics by which to measure their success. |
 |
Dondi Gomez , CMO | Jollibee Group of Companies | A battle-tested marketing executive with strong FMCG experience and with a successful global track record in the restaurant industry |
 |
Elaine Rose Apostol , CMO | Apostol Dental Cosmetic Center | The Role Of The Chief Marketing Officer (Cmo) Has Undergone A Headspinning Transformation Over The Last Decade. |
 |
Ibrahim (Ibba) Bernardo , CMO | Packworks | A dynamic technology and innovation expert with 20+ years of diverse experience, skilled in productization, business development, and sales |
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Jo Garde , Co-Founder & CMO | Tagpros | An experienced marketing director and general manager with a demonstrated history of working with multi-cultural and diverse industries |
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Krystelle Galano , CMO | Byepix Official | A branding specialist expertise in PR, social media management while also heading the complete marketing function of the firm and is instrumental in driving the company's growth and success |
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Munmun Nath , CMO | UnionDigital Bank | A full-stack marketer with expertise in market research and customer analytics and help brands understand their customers better so they can grow their business |
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Neil Trinidad , CMO | GCash Metro Manila | A marketing officer with over 19 years of experience in marketing, general management, and sales across FMCG, tech, fintech and e-Commerce |
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Pepe Torres , CMO | Maya | A proven organizational leader with 15+ years of world-class marketing and a proven track record of brand-building, business-growing |
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Sheila Paul , CMO | Home Credit Philippines | A veteran in tech and digital services geared towards emerging markets and heading the marketing & communications group of the firm |
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