• Elaine Rose Apostol , CMO, Apostol Dental Cosmetic Center

    Elaine Rose Apostol , CMO, Apostol Dental Cosmetic Center

  • The role of the Chief Marketing Officer (CMO) has undergone a headspinning transformation over the last decade. Once the leader of all things creative and brand, many of today’s CMOs are responsible for every aspect of the customer experience (CX), spanning technology, customer data and analytics, existing account growth and, ultimately, impact on the bottom line. One such dynamic leader is Elaine Rose Apostol, CMO of Apostol Dental Cosmetic Center. Elaine has been instrumental in marketing Apostol Dental and helping the company reach new heights. Situated in the heart of Makati, Philippines, their mission is to make people feel more confident and look beautiful with a smile ever since it was established in the year 2010.

  • Elaine Rose Apostol: Taking Dentistry To A Whole New Level & Bringing People To Greater Heights With A Brand New Smile

A Coma Can Still Kill a Man

By: Sujith Vasudevan, Managing Editor

A few years ago, Dove, the personal care products brand from the house of Unilever, was in massive trouble for a not-so-vaguely racist advertisement.

Parametric Insurance is Here to Stay

By: Jeffrey Khoo, Vice Chairman APAC, Arbol Inc

In a world where climate change has been impacting almost every aspect of our lives, the insurance industry is slowly but steadily pivoting towards Parametric or Index-based insurance solutions.

Top 10 CMOs In Philippines - 2023

Transforming Digital Process Automation during New Normal

By: Dr. Kaushik Sengupta, Product Head – Food SAR Region, Bureau Veritas Group

With 19+ years’ experience in the verticals like audit, certification, training, quality functions, Dr. Kaushik is increasing the digital process automation valuation


Consumer Electronics Industry : Adapting the New Dynamics

By: Vikas Chadha, CEO, Jumbo Group

At the turn of the century, the consumer electronics industry in the UAE depended largely on in-store sales. It drew strength from the nation's strong economic growth and rising disposable income among consumers to drive growth.


Three Ways Investing in Route Planning Software is Beneficial for the Transportation Industry

By: Mradul K., VP - Global Sales & Strategy, LogiNext

Mradul boasts of a 13-year long career during which he has been associated with companies such as Bajaj Alliance General Insurance, IFFCO Tokyo General Insurance

  • Top 10 CMOs In Philippines - 2023

    CMOs Hacking growth for Product Value

    Criticality of Marketing: The term marketing refers to a whole gamut of activities that aims to make people aware of the products and services and also persuade them to buy the same. While advertising is the most common way of marketing, it is highly impossible without through market research, analysis, and understanding the ideal customer's interests. However, sales do not fall under marketing. Instead, sale is considered as an outcome of marketing. This is why it becomes essential for businesses to thoroughly understand the importance of marketing and the marketing strategies that companies adopt. Therefore, marketing has a pivotal role to play in making your business a huge success, without understanding the importance of marketing, it may be a little challenging to manage and run a profitable business in today’s world.

    Digital Marketing: Today marketing landscape has evolved widely. In this era of internet where 45 percent of the world’s population is on social media, 60 percent of people use internet and 93 percent of online interaction starts with search engines, every business is rapidly switching to digital services over manual. And, marketing is not an exception. Being one of the most cost-effective and fastest mediums of marketing or influencing consumers for businesses to expand and grow, digital marketing is now widely connecting the global audience.

    Apt Product Value entails Apt Market Leaders

    The marketing landscape is constantly evolving, with the flipped consumer behavior, and the new-age marketers with innovative ideas, new platforms and technological solutions, who never miss a chance of taking advantage of the trending technologies. Whilst the evolution of the industry is exciting and presents endless opportunities, keeping up with the shifts and rising demands is equally painful. Hence, in order to stand out in a highly saturated market and rise above the noise was the number one challenge which entails apt marketing leaders, such as Chief Marketing Officers or Marketing Head to drive more value and creating personalized experiences for employees and customers.

    CEO Insights Asia magazine in this issue presents a list of ‘Top 10 CMOs in Philippines - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge

Top 10 CMOs In Philippines - 2023

Company Logo Company Management Company Name Company Description
Union Bank of the Philippines Albert Cuadrante, Chief Marketing Officer Union Bank of the Philippines In today's data-driven world, we all have access to information, statistics, and reports at all times. Accessing this information, however, is only part of the challenge we face; great marketing leaders cut through the noise to uncover the connection, digesting data fast and smartly to find the right metrics by which to measure their success.
Jollibee Group of Companies Dondi Gomez , CMO Jollibee Group of Companies A battle-tested marketing executive with strong FMCG experience and with a successful global track record in the restaurant industry
Apostol Dental Cosmetic Center Elaine Rose Apostol , CMO Apostol Dental Cosmetic Center The Role Of The Chief Marketing Officer (Cmo) Has Undergone A Headspinning Transformation Over The Last Decade.
Packworks Ibrahim (Ibba) Bernardo , CMO Packworks A dynamic technology and innovation expert with 20+ years of diverse experience, skilled in productization, business development, and sales
Tagpros Jo Garde , Co-Founder & CMO Tagpros An experienced marketing director and general manager with a demonstrated history of working with multi-cultural and diverse industries
Byepix Official Krystelle Galano , CMO Byepix Official A branding specialist expertise in PR, social media management while also heading the complete marketing function of the firm and is instrumental in driving the company's growth and success
UnionDigital Bank Munmun Nath , CMO UnionDigital Bank A full-stack marketer with expertise in market research and customer analytics and help brands understand their customers better so they can grow their business
GCash Metro Manila Neil Trinidad , CMO GCash Metro Manila A marketing officer with over 19 years of experience in marketing, general management, and sales across FMCG, tech, fintech and e-Commerce
Maya Pepe Torres , CMO Maya A proven organizational leader with 15+ years of world-class marketing and a proven track record of brand-building, business-growing
Home Credit Philippines Sheila Paul , CMO Home Credit Philippines A veteran in tech and digital services geared towards emerging markets and heading the marketing & communications group of the firm

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