• Hal Ito, President, BBDO Japan

    Hal Ito, President, BBDO Japan

  • In the fast-paced world of advertising, true leaders possess the magic to transform brands into household names and agencies into hubs of creativity and innovation. Hal (Haruhiko) Ito is one such trailblazing leader in the advertising industry of Japan. He is currently the President of BBDO Japan setting the branding world ablaze with his brilliance for over 20 years. Over the course of two decades, Hal's professional voyage has taken him from the bustling streets of Tokyo to the vibrant energy of New York and beyond, traversing the diverse landscapes of Asia. Throughout this thrilling expedition, Hal has been at the helm of network agency management roles, steering major global brands and agencies towards integrated and innovative excellence. A staunch advocate for the effectiveness of marketing, Hal's dedication to his craft is exemplified by his role as a jury member for the prestigious APAC Effie Award. His passion for driving meaningful results is evident in every step of his journey.

  • Hal Ito: An Expert In The Art Of Brand Revolution

The Future of Advertising is Here

By: Sujith Vasudevan, Managing Editor

Japan’s GDP is projected to grow by 1.3 percent in 2023 and 1.1 percent in 2024, mainly driven by domestic demand. We can’t blame organizations for expecting their advertisers to find new avenues to penetrate the market, hit the right nerves

Transforming Digital Process Automation during New Normal

By: Dr. Kaushik Sengupta, Product Head – Food SAR Region, Bureau Veritas Group

With 19+ years’ experience in the verticals like audit, certification, training, quality functions, Dr. Kaushik is increasing the digital process automation valuation

Top 10 Leaders In Advertising In Japan - 2023

Driving Sustainable Digital Transformation & Optimizing Retail Technology

By: Djoni Herlambang, CTO, AEON CO. Malaysia BHD

Large retailers in Southeast Asia face challenges with legacy systems comprising outdated technology and hardware, demanding significant support and maintenance efforts.


Towards a Greener Future: Embracing Change in the Evolving Mobility Industry

By: Michel Obadia, CEO Asia-Pacific, Siemens Mobility

I envision a sustainable mobility business that holistically considers market needs, capital investment, innovation, growth, and resilience.


Three Ways Investing in Route Planning Software is Beneficial for the Transportation Industry

By: Mradul K., VP - Global Sales & Strategy, LogiNext

Mradul boasts of a 13-year long career during which he has been associated with companies such as Bajaj Alliance General Insurance

  • Top 10 Leaders In Advertising In Japan - 2023

    Transforming Vision into Reality

    Japanese advertising service providers have made a global impact by offering creative, unique, and effective solutions that have transcended borders. In this essay, we will delve into the significance and influence of advertising service providers from Japan on the global stage. These agencies have evolved over the years, adapting to new technologies and global market trends. Japanese advertising agencies are quick to adopt and leverage the latest technology trends, including virtual reality, augmented reality, and data analytics. This technological prowess enables them to deliver cutting-edge and highly effective campaigns.

    Disrupting the Ordinary, Creating the Extraordinary

    Japan, known for its rich history of innovation and creativity, has also produced visionary leaders who shaped the advertising industry. These leaders laid the groundwork for Japan's advertising success, establishing a strong foundation for creativity and innovation in the sector. The played a pivotal role in shaping the industry, emphasizing creativity, innovation, and a commitment to understanding consumer behavior. Their visionary contributions laid the groundwork for modern advertising practices in Japan and have influenced subsequent generations of advertising professionals. They fostered a culture of creativity and innovation that continues to be a hallmark of Japanese advertising agencies. Their commitment to understanding their audience and crafting compelling stories in advertisements has become an enduring legacy in the industry. Their visionary approaches, emphasis on creativity, commitment to excellence, and understanding of consumer behavior have left a lasting impact on the global advertising landscape. The impact of these leaders is evident in the success of modern Japanese advertising service providers, which remain at the forefront of global advertising.

    CEO Insights Asia in this issue presents a list of ‘Top 10 Leaders in Advertising In Japan - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 Leaders In Advertising In Japan - 2023

Company Logo Company Management Company Name Company Description
BBDO Japan Hal Ito , President BBDO Japan A trailblazing leader with over two decades of experience in the advertising industry and expertise spans IMC/media management, skilled in management, marketing and more
Custom Media K.K Robert Heldt , Co-Founder & CEO Custom Media K.K An accomplished entrepreneur with more than 15 years of experience in digital marketing and strategic communications, skilled in advertising, digital marketing, market planning and more
Fivehangouts Masaru Fuchinoue , Founder & CEO Fivehangouts A dynamic leader spanning a career in the ad network management industry, specializing in digital marketing, business development and more
Ghosts Group Akito Sato , Founder & CEO Ghosts Group A seasoned leader with 15+ years of experience in ad tech, skilled in marketing, management, software and more
Info Cubic Japan Rohan Yamagishi , Founder & CEO Info Cubic Japan An innovative leader with over a decade experience in search engine marketing, social media marketing and creative services
KKBC Corporation Scott Owen Kuberski , Managing Director KKBC Corporation A professional having extensive knowledge in the finance, marketing and advertising industry with a career spanning over 2 decades, proficient in sales, management and technology
OPT Seiya Kurimoto , President & CEO OPT An inspiring leader with experience working in the advertising service industry, skilled in advertising consultant, marketing and management
ShapeWin Yusuke Kamimura , Marketing Manager ShapeWin An industry leader having experience in business development, comprehensive marketing, advertising, SEO, proficient in IT, robotics, electronics and manufacturing
Wieden + Kennedy Yosuke Suzuki , President Wieden + Kennedy A visionary leader in the marketing services industry with over two decades of career spanning diverse cultures, skilled in marketing, management and strategy
Zo Digital Japan Jeff Crawford , Founder & Lead Consultant Zo Digital Japan A marketing expert having extensive experience in consulting, product management, digital marketing, ad technology and many more with a career spanning over 3 decades of experience

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