Paorohitya Napas, Chief Marketing Officer
Located in Bangkok, Bumrungrad International Hospital was founded in 1980 and since then it has been a global pioneer in providing worldclass healthcare services. Having a tag of being the first IBM Watson for Oncology site in the world, Bumrungrad International Hospital is a leader in medical technology and innovative patient services. Also, it is the first hospital in Asia accredited by the US-based Joint Commission International (JCI). The Hospital has become a trustworthy place for patients over the world because of the dedicated team headed by Paorohitya Napas who is the Chief Marketing Officer of the Bumrungrad International Hospital. Paorohitya is a graduate of the International Relations, and Political Science faculty in 1986, and since then, she started working as a journalist and Thailand’s correspondent with the Reuters news agency. Throughout her career, she has been working with different types of industries such as Advertising agencies, Cosmetics, Telecom, Beverages, Banking, and Hospitals.
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Top 10 CMO From Asia - 2022
The technology advancements of the 21st century have elevated the importance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach customers and understand their thoughts on products, services and brands. They also have given a new, much more prominent voice to consumers who can instantaneously broadcast their opinions to potentially thousands, if not millions, of people.
A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. A CMO's primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies' public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company. A CMO has a strong background in information technology may also hold the job title chief marketing technologist (CMT).
The CMO has a breadth of roles and responsibilities to support its overall mission. Those includes overseeing the development and placement of the creative elements that position the company in the marketplace, researching and assessing the market and the company's position in it, supervising or collaborating with sales to turn marketing insights into sales and directing the company's public relations efforts, or working in conjunction with internal and external public relations teams to create a coordinated message. At the same time, CMOs and their teams are able to tap those technologies to reach and influence customers, position their products and challenge competitors at the same speed and scale as the customers.
CEO Insights Asia in this issue presents a list of `Top 10 CMOs from Asia 2022' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
|Derrick Heng, Chief Marketing Officer
|A result-oriented leader on a mission to drive transformation from telco to tech-co and shaping innovation
|Hitu Chawla,Chief Marketing Officer
|As the Chief Marketing Officer, she is responsible for its brand voice & purpose, and leading customer acquisition, activation & retention engines at scale
|Jeffrey Khoo PT, Chief Marketing Officer, APAC
|A business strategist who is well-respected and prominent influencer in the agriculture sector skilled inVenture Capital, Emerging Markets, Mergers & Acquisitions
|Karan Kumar,Chief Marketing Officer
|ART Fertility Clinics
|Over two decades, he have driven marketing strategy and leadership for businesses ranging from nascent to mature ones across categories like FMCG, packaged foods, stationery, lifestyle, retail & real estate
|He has more than 15 years of full-spectrum marketing experience in developing agency business & regional partnerships
|Mediko Azwar,Chief Marketing Officer
|He has a wide range of experience in a variety of marketing plans and initiatives, based on research and data analytics
|Pankaj Gulati, CMO & COO- Corporate services
|Fincare Small Finance Bank
|Pioneering industry stalwart has nearly three decades of professional experience and aspiring to be a change bringer in the Indian banking industry
|Paorohitya Napas, Chief Marketing Officer
|Bumrungrad International Hospital
|Napas Paorohitya’s wealth of experience in many industries including news agency, advertising, personal care, telecommunications, and banking, has greatly benefitted the hospital. She has been able to use her expertise in marketing and communications to guide the hospital on its path toward greater success.
|Shyam Ananthnarayan,Chief Marketing Officer
|Experienced General Manager/VP with global experience in B2B sales, marketing, business development, executive (CXO) relationship management and operations
|Siew Ting Foo,Chief Marketing Officer
|A purposeful leader who turns challenges into opportunities and a strong believer in tapping possibilities of the human potential to deliver innovative strategies for business growth & social impact