• Aritoshi (Toshi) Hanakawa,   CMO & COO

    Aritoshi (Toshi) Hanakawa, CMO & COO

  • In this technology-led digital era, where businesses are faced with critical business challenges in terms of marketing, CRM plays a critical role in increasing a company's profits and turnover by assisting companies in establishing the long-term acquisition of new and loyal customers. CRM effectively helps companies in creating customer loyalty and customer retention which are key to driving a business. Aritoshi (Toshi) Hanakawa, CMO & COO of Customer Relation Telemarketing- a customer relationship management solutions company is a leader in the space. Amidst the tumult of continually changing marketing and business trends, Aritoshi (Toshi) Hanakawa has played an instrumental role in helping the company score more on the growth index.

  • Aritoshi (Toshi) Hanakawa: Catapulting Change in the Marketing Space Leveraging Efficient CRM Strategies

Data is Not Just Numbers!

By: Sujith Vasudevan, Managing Editor

Over the past decade, marketing has undergone a paradigm shift. Gone are the days when marketing professionals worked off assumptions or gut feelings. Today, marketers turn to Customer data, the most reliable source of information.

A Culture Of Digital Resilience Proves A Return Of Investment

By: Raen Lim, Group Vice President, Asia, Splunk

A mere three months into 2023 and we have already seen multiple disruptions and outages across workplace and lifestyle applications. Despite the world proving to be

Top 10 CMOs In Japan - 2023

Green Economy Tech Policies Education

By: Jeffrey Khoo, Vice Chairman, APAC, Arbol

The green economy is becoming increasingly crucial as the world grapples with the dire need to address climate change. It refers to an economic system based on sustainability and environmental


Digitalization in Facilities Management

By: Natalie Craig, Managing Director, C&W Services Singapore

The role of facilities management services and expertise continues to evolve as the demand for efficient and sustainable buildings increases. The


Technology Reshaping the Future of Healthcare

By: Sharon Chan, Head JLABS Asia Pacific, Johnson & Johnson Innovation

Head of Johnson & Johnson Innovation JLABS Asia Pacific Johnson & Johnsons premier life


Three Ways Investing in Route Planning Software is Beneficial for the Transportation Industry

By: Mradul K., VP- Global Sales & Strategy, LogiNext

Traditionally logistics management has typically been a process that has been handled manually

  • Top 10 CMOs In Japan - 2023

    Chief Marketing Officers in Japan creating Successful Businesses
    Japan's Marketing System:
    The economy of Japan is a highly developed/advanced social market economy, often referred to as an East Asian model. It is the third-largest in the world by nominal GDP and the fourth-largest by purchasing power parity (PPP). It is the world's second-largest developed economy. Japan is a member of both the G7 and G20. Japan is still the third largest economy in the world after the United States and China, as well as the fourth largest e-Commerce market globally. Japan is the world's fifth largest exporter and fourth largest importer of goods with foreign trade accounting for 37 percent of the country's GDP. Japan's consumer economy is large, broad-based, and sophisticated. Japan has, for example, been for decades the world's largest importer of liquefied natural gas.

    Chief Marketing Officers: A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. The duties of a chief marketing officer include developing marketing strategies, managing marketing campaigns, conducting market research, analyzing data, building brand awareness, collaborating with cross-functional teams, and driving revenue growth.

    "Don’t find customers for your products. Find products for your Customers"

    Chief Marketing Officer in Japan: The CMOs in Japan is responsible for managing and protecting the company's brand. This includes developing and implementing branding strategies, as well as monitoring how the brand is perceived by the public. Additionally, the CMO is responsible for marketing the company's products and services to consumers. The key responsibilities of CMO in Japan, Manage the creation of global marketing efforts and advertising campaigns across various social media and digital platforms. Use analytical tools to measure and report on the overall performance of digital marketing campaigns and advertisements.

    CEO Insights Asia in this issue presents a list of ‘Prominent CMOs in Japan - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 CMOs In Japan - 2023

Company Logo Company Management Company Name Company Description
Peak Cocktails Aki Yamazaki, Chief Marketing Officer Peak Cocktails An entrepreneurial, marketing executive driving strategic, creative and revenue growth in established companies, as well as startup environments, skilled at developing and executing new business initiatives
Customer Relation Telemarketing Aritoshi (Toshi) Hanakawa, CMO & COO Customer Relation Telemarketing A dynamic leader with over 20 years of experience in management consulting, planning, sales and marketing, outsourcing and offshoring with global exposure
 Decathlon Japan Charles Helderwerdt, Chief Marketing Officer Decathlon Japan A passionate multi-sportsman, trained in business, marketing and communication, leading ambicious projects, hiring and others
FamilyMart Hikaru Ray Adachi, Executive Director, Chief Marketing Officer FamilyMart A pioneering leader with 32 years of experience, with expertise in strategic planning & business strategy, FMCG and many others
Vebuin Jumpei Kawasaki, CMO Vebuin A marketing strategist with over 15 years of experience in the IT industry known for his innovative ideas and strong leadership skills
Plus Alpha Tokyo Marcy Yu, CMO Plus Alpha Tokyo A passionate leader Specialised in creating marketing campaigns with national tourism boards, luxury hotel collections, airlines and brands A digital marketing expert, has been a critical player in driving innovation,
Genesis Healthcare Michel Mommejat, Chief Marketing Officer & Managing Director of International Operations Genesis Healthcare A digital marketing expert, has been a critical player in driving innovation, digital / data acceleration and business transformation of several organizations and brands
KEEN Naoji Takeda, CMO KEEN A profesional leader with 31 years of experience, skilled in private equity & management consulting, consumer products and others
Water Design Japan Natsumi Ito, Co-Founder / CMO Water Design Japan A multi lingual & cultural business professional with experience in strategy, business development, product management, and marketing
Base Food Ryuta Saito, CMO Base Food A visionary leader with 12 years of experience, skilled in integrated marketing & marketing automation,digital marketing and others

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