• Vebbyna Kaunang, Chief Marketing Officer, PT Kino Indonesia Tbk

    Vebbyna Kaunang, Chief Marketing Officer, PT Kino Indonesia Tbk

  • In the present world, the Chief Marketing Officers (CMOs) play a crucial role in shaping and communicating a brand’s image and message to consumers. They are responsible for designing and implementing marketing strategies that promote a brand’s products or services to potential customers, while also building and maintaining the brand’s reputation in the marketplace. Vebbyna Kaunang, CMO, PT Kino Indonesia, is a dynamic, cutting-edge marketing leader whose innovative ideas have helped shape multiple firms. Vebbyna Kaunang is a highly influential marketing officer who strategizes unique processes and business operations. She has worked in various Multi-National Companies (MNCs) such as Unilever, Coca-Cola, L’oreal, and Samsung, and brings to the table more than two decades of industry experience.

  • Vebbyna Kaunang: Strategizing Ideas To Adapt To Market Shifts & Consumer Behavior

Data Goes Way Beyond Numbers

By: Sujith Vasudevan, Managing Editor

AI is filling the air these days. Generative AI in marketing is triggering limitless possibilities, and organizations are already using this newfound freedom. Coca-Cola, however, is taking it to the next level.

A Culture of Digital Resilience Proves a Return of Investment

By: Raen Lim, Group Vice President - Asia, Splunk

A mere three months into 2023 and we have already seen multiple disruptions and outages across workplace and lifestyle applications. Despite the world proving to be more resilient in 2023

Top 10 CMOs In Indonesia - 2023

Driving Organizational Change through Digitalization

By: Mediko Azwar, Chief Marketing Officer, Blue Bird Group

Mediko Azwar is a professional coach and seasoned business leader with a strong interest in people and business growth.


Recalibrating for Success – Maximizing the ROI of Digital Investments

By: Managing Director - Southeast Asia, Avanade

The pandemic has accelerated digital transformation and technology investments as businesses sought ways to remain operational during a global shutdown.


Designing A Digital Roadmap For The Future Remote Workforce

By: Aditya Arora, CEO, Teleperformance India

Aditya has been associated with Teleperformance for over three years, prior to which he held the role of Managing Director at Intelenet Global Services, and Vice President at Genpact


Technology Reshaping the Future of Healthcare

By: Sharon Chan, Head-JLABS Asia Pacific, Johnson & Johnson Innovation

That’s how I found myself working at Johnson & Johnson Innovation, where we believe that a great idea can come from anywhere and where through collaboration, we work to accelerate life science


Three Ways Investing in Route Planning Software is Beneficial for the Transportation Industry

By: Mradul K., VP - Global Sales & Strategy, LogiNext

Mradul boasts of a 13-year long career during which he has been associated with companies such as Bajaj Alliance General Insurance, IFFCO Tokyo General Insurance

  • Top 10 CMOs In Indonesia - 2023

    A Leader Is a Dealer in Hope

    CM Officer:

    A CMO (chief marketing officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. CMO is responsible for the development and implementation of marketing strategies and plansand work to promote the company's products or services and oversee all aspects of marketing, including market research, product development, advertising, public relations, and sales.

    They set the marketing strategy, create benchmarks and maintain a plan for helping a brand achieve success through its marketing activities.Chief marketing officers are responsible for overseeing the marketing team and its operations. This role establishes goals and plans for the marketing department.

    Commitments of Officer:A Chief Marketing Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. They play a vital role in a company's growth and have important responsibilities that range from creative influence to business strategy. CMO role is expected to lead the company's advertising activities, brand management, market research, product development and management, marketing communications, pricing, and customer service.

    CMO responsibilities include identifying target audiences, developing messaging and positioning, and creating marketing plans that align with the company's overall goals and objectives. Chief marketing officer (CMO) also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization.

    CEO & CMO:

    The role of a Chief Marketing Officer (CMO) is often focused on the marketing and branding of a company. On the other hand, the role of a Chief Executive Officer (CEO) involves overseeing the overall strategy and direction of the company. The CMO manages a team of marketing professionals, and in turn, reports to the Chief Executive Officer (CEO) of the company. The estimated total pay for a CMO is IDR 47,500,000 per month in the Indonesia area, with an average salary of IDR 15,000,000 per month.The estimated additional pay is IDR 32,500,000 per month.

    CEO Insights ASIA in this issue presents a list of ‘Top 10 CMOs in Indonesia - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 CMOs In Indonesia - 2023

Company Logo Company Management Company Name Company Description
PT MAP Aktif Adiperkasa Daniel Hagmeijer, PT MAP Aktif Adiperkasa A marketing leader, spending lots of involvement in business, brand, and customer experience with more one decade of experience then expertise in both traditional and digital marketing
Telkomsel Derrick Heng , Chief Marketing Officer Telkomsel A leader with experience in strategic planning, product development & pricing, brand management, communications, digital & social engagement, public relations, sales & channels management and customer management operations
KG Media Dian Gemiano, Chief Marketing Officer KG Media A professional leader, with widerange of digital capabilities including digital media, social media management, analytic & insights, digital creative & production, performance based media and also programmatic media
Pinhome Fibriyani Elastria , Chief Marketing Officer Pinhome An empathetic leader, and an solid marketer with 20+ years of experience and proven agility across technology, FMCG, financial, education, automotive and more
Kimberly-Clark Softex Gaurav Gupta, Senior Director & Chief Marketing Officer Kimberly-Clark Softex A consumer leader with expertise in the cosumer goods industry with more thana decade of experience across diverse multi-cultural tteams, multiple geographies and categories
Home Credit Indonesia Sheldon Chuan, Chief Marketing & Digital Officer Home Credit Indonesia A visionary leader, spearheading digital marketing and product management with more two decades of experience
Pt Sari Kayu Shelia Lauvita , Chief Marketing Officer Pt Sari Kayu A business leader, with three years of experience and knowledge across Project Management, Employee Training, AutoCAD 2D, Interior Design, Strategic Planning and more
Indonesia at Xiaomi Technology Vanessa Tan, Head global Marketing Indonesia at Xiaomi Technology A passionate leader with a batter know-how on technology and gadgets propelling growth for the firm
Pt Kino Indonesia Tbk Vebbyna Kaunang , Chief Marketing Officer Pt Kino Indonesia Tbk A highly influential marketing officer with unique processes and business operations and skills in implementing marketing plans and campaigns
Pt Darya Varia Laboratoria Tbk Yeti Noviana , Marketing Category Head Pt Darya Varia Laboratoria Tbk A passionate leader with over 15 years of sales and marketing expertise, specializing in growth marketing within the pharmaceutical industry

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