CEO Insights Magazine

Having leaders who embody both skillful leadership and passionate dedication is vital for companies. Such leaders offer compelling reasons for their role. They inspire and guide teams toward common goals, fostering creativity and adaptability in today's dynamic business landscape. They nurture talent and lead ongoing improvement, driving the company to lasting success. Leaders like Yeti Noviana, for instance, instill trust in stakeholders, bolstering the company's reputation. In essence, they fuel organizational growth, resilience, and sustained excellence.

As the Marketing Category Head at PT Darya- Varia Laboratoria Tbk, Yeti Noviana stands as a beacon of commitment, zeal, and resolute ardor. Armed with extensive expertise in product management, Yeti has embarked on a remarkable 15-year journey within the pharmaceutical sphere, channeling her skills into the realms of sales and marketing.

Below is an excerpt of Yeti Noviana’s exclusive interaction with CEO Insights ASIA magazine.

How has your professional journey been so far? What is the motivation that fuels your daily routines?

Drawing upon my professional journey, I am a committed, enthusiastic, hardworking, and passionate individual. My appetite for learning has fueled my growth, allowing me to swiftly adapt to new challenges and evolve into an enhanced version of myself. Commencing as a medical representative in 2007, my trajectory saw me transition to a role as a product manager in 2011. Throughout, I consistently showcased exceptional performance, ascending through the ranks from junior to senior product manager, a testament to my meritorious career progression every two years. In 2015, I embraced senior-level responsibilities.

Embracing the mantle of Group Product Manager at Darya-Varia in 2017, I ascended to the position of Marketing Category Head. My motivation thrives upon collaborating with accomplished peers, uniting to shape a healthier Indonesia under our company's value “BERSATU”. This shared ambition drives me onward within this sphere, solidifying my dedication to our mutual objective.

As the Marketing Head, what are the latest strategic plans you have adopted to expand/ optimize operations and engage new audiences in the market?

In my role overseeing the ethical market teams, I firmly believe that the bedrock of our business's endurance lies in cultivating robust connections with our clientele and stakeholders. This necessitates an acute comprehension of market demands, enabling us to deliver pertinent solutions. My strategy centers on bolstering customer engagement, fostering formidable alliances with stakeholders, broadening our reach to untapped areas, and effectuating successful product launches. Our new offerings, tailored for both patient benefit and stakeholder advantage, emanate from this approach. Moreover, recognizing the pivotal role of digital avenues, also product roadmap evolves from an informed grasp of evolving medical necessities, translated into strategic launch blueprints executed in synergy with innovation, marketing, and operational teams. This collaborative endeavor drives our triumphant market entry.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?

In the realm of leadership, my approach is versatile, and tailored to the demands of each situation. In my daily interactions, I often oscillate between authoritative and democratic styles. My true passion lies in the art of inspiration, motivation, and influence, as I seek to empower teams. I thrive on fostering an atmosphere where teams are encouraged to conceive initiatives, ideas, and projects, bolstered by structured support to unleash their full potential. Furthermore, I advocate for consensus during meetings, ensuring unanimous commitment to our final decisions. This collective dedication propels us toward success or transforms setbacks into invaluable lessons on our journey.

What is the future destination you are heading towards?

Life is a continuous journey rather than a destination. I am committed to perpetual self-improvement, especially as a leader. My immediate focus is team growth and support. How can I empower m y t eam t o e xcel c ollectively? W hat steps can I take to ensure our success? Looking forward, I aspire to navigate complex business scenarios, refine problem-solving skills, and inspire others. My ultimate destination extends to societal betterment. I also seek to explore diverse locations, connect with stakeholders, and maintain a harmonious work-life balance, including my role as a mother. I am eager to embrace the challenges ahead and continue evolving.

Given your extensive industry experience, what advice do you offer aspiring leaders?

Drawing from my substantial industry experience, my advice to emerging leaders is to cultivate a multifaceted skill set. Embrace innovation while staying grounded in foundational knowledge. Nurturing collaborative relationships is key, to fostering an environment of shared learning and growth. Adaptability is crucial in the ever-evolving industry landscape. Finally, unwavering dedication to ethical practices ensures a sustainable impact and trust within the pharmaceutical domain.

Yeti Noviana, Marketing Category Head, PT Darya-Varia Laboratoria Tbk

With over 15 years of sales and marketing expertise, specializing in growth marketing within the pharmaceutical industry, Yeti boasts a track record of driving successful initiatives that elevate market share and align with corporate goals. Her experience in pharmaceutical sales and product management, combined with strategic skills, innovation, and collaborative leadership, positions her as a standout marketing authority in the ever-evolving pharmaceutical sector.

Quick Facts:

Hobbies: Travelling, Cycling, Running

Favorite Cuisine: Indonesian Food

Favorite Travel Destination: Bali