Tim Sargeant, Co-Founder & CMO
The hospitality sector in Thailand is booming, mainly to the country's rising profile as a tourist destination (it now ranks ninth on the list of most visited nations in the world). Revenue from visitors and other measures of a hotel's success have both been on the increase in recent years. As one of the world's most visited countries, the hotel industry in Thailand is fiercely competitive. Thai hospitality establishments will need to work hard to keep up with the industry's intense competition and remain in business for the long haul. To expand effectively and attract more guests, hospitality businesses will need to develop numerous unique marketing methods. To do this, a company will require marketing executives with more than a decade of experience, such as Tim Sargeant. Tim Sargeant, originally from New Zealand, has been working as a professional DJ, in addition to managing restaurants and bars, while traveling around New Zealand and Australia.
CMOs Have No Room for Error
By: Sujith Vasudevan, Managing Editor
It's a no-brainer that you can't miss the marks even with online marketing. All marketing mediums are interlinked today, and it hardly takes a word going wrong in any of those mediums to be at the cruel end of online trolls and memes.
Parametric Insurance is Here to Stay
By: Jeffrey Khoo Vice Chairman APAC Arbol Inc
In a world where climate change has been impacting almost every aspect of our lives, the insurance industry is slowly but steadily pivoting towards Parametric or Index-based insurance solutions.
By: Dr. Kaushik Sengupta Product Head – Food SAR Region Bureau Veritas Group
With 19+ years’ experience in the verticals like audit, certification, training, quality functions, Dr. Kaushik is increasing the digital process
By: Benjamin Boesch Chief Digital Officer VFS Global
The world is on the move again. After months of closures, the revival of various sectors is evident reopening of universities, hybrid working models, and high profile international events are back on the calendar.
By: Vikas Chadha CEO Jumbo Group
At the turn of the century, the consumer electronics industry in the UAE depended largely on in-store sales. It drew strength from the nation's strong economic growth and rising disposable income
By: Mradul K. VP - Global Sales & Strategy LogiNext
Mradul boasts of a 13-year long career during which he has been associated with companies such as Bajaj Alliance General Insurance, IFFCO
Top 10 CMOs In Thailand - 2023
Thai Marketers not only Promotes Commercials but Culture
The term marketing refers to a whole gamut of activities that aims to make people aware of the products and services and also persuade them to buy the same. However, today the marketing landscape has evolved widely. In this era of internet where 45 percent of the world’s population is on social media, 60 percent of people use internet and 93 percent of online interaction starts with search engines, every business is rapidly switching to digital services over manual. And, marketing is not an exception. Being one of the most cost-effective and fastest mediums of marketing or influencing consumers for businesses to expand and grow, digital marketing is now widely connecting the global audience.
Thai Advertising Market: Thai advertising market is in a league of its own, with commercials that are both unique and unpredictable. Here marketers are the creativity experts who constantly come up with their joyful yet productive ideas that can keep audiences entertained and connected throughout the ads, and this is the major reason behind some of the Thai ads creating storm in social media.
Market Leaders: Like any other country in Asia, Thailand too promotes the collectivist culture, where the importance of community, family, and friends is deep. By tapping into this culture, the new-age Thai marketers create ads that resonate with viewers on a deeper level. Instead of focusing solely on the product, the ad strategy focuses to grab the attention of the viewers around societal and cultural values and highlights the ways in which the product can bring them closer together. It's a powerful marketing strategy that not only adds value to the products or the organizations but also emphasizes Thailand's unique culture. Additionally, by integrating humor into marketing content, these creative leaders capture a wide range of audience's attention and make commercials more memorable.
CEO Insights Asia in this issue presents a list of ‘Top 10 CMOs from Thailand - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
|Company Logo||Company Management||Company Name||Company Description|
|Bo Pedersen ,Head-Marketing||Seven Peaks Software||An organized and creative professional, holds astrong proven track record of development and implementation of high value solutions to make customers experience the best while helping the turnover reach new heights|
|Mark McDowell ,Co-Founder & CMO||Syndatrace||A dynamic leader helping retailers track offline ROI from their digital marketing campaigns by connecting in-store and online data with expertise in web design & marketing strategy, photoshop and more|
|Mint Charoenporn Kaewmanorom ,Head-Marketing||True Digital Group||A passionate leader training the country marketing teams to leverage marketing strategy and operations, has expertise in operational and managerial skills in executing thematic and tactical digital campaigns|
|Narute Jiensnong ,CMO||Major Cineplex Group||A marketing professional with extensive marketing experience in telecom and entertainment industry, now guiding the firm to provide affordable and convenient services to viewers across the country|
|Noppanaree Puaratta ,CMO||Somjai Biz Group||A passionate leader leveraging strong marketing insights and innovative strategic ideas, contributes the company in multiplying its revenues by giving competitive advantage while rebranding, expanding online channels and more|
|Palita Visanuyothin ,CMO||Agnos Health||A passionate leader working towards bridging the gap between technology and healthcare, brought a new level of excellence to the marketing efforts through her strategic vision and unwavering dedication to provide top-notch marketing solutions|
|Paorohitya Napas, CMO||Bumrungrad International Hospital||She holds a diverse experience in many industries including news agency, advertising, personal care, telecommunications, and banking|
|Saowanee Wongsompipat ,Head-Marketing & Demand Generation||Samsung Electronics||A passionate leader wih more than two decades of experience in contributing to brand and market profitable growth and handle category management project with expertise in advertising & business analysis, interpersonal skills, and more|
|Suhayl Limbada ,CMO||KFC||A pioneer marketer, committed to a creative economy, customer value and the elevation of employee experience|
|Tim Sargeant ,Co-Founder & CMO||Explorar Hotels & Resorts||A creative and data-driven competent marketer with expertise in worldwide marketing for Hotels & Resorts at global corporate level|